Europe Ice Cream Market Trends

Owing to a rise in the lifestyle diseases like obesity, and diabetes, a growing preference for veganism, and increasing health consciousness among consumers, ice creams without dairy ingredients are gaining momentum in the European market. Owing to the demand for healthy/free-from ice cream, companies have been launching new products and expanding into new markets, for example, in February 2021, Sweden-based company, LUB Foods subsidiary brand Nick's secured USD 30 Million in funding to execute its plans for expansion of its sugar-free ice cream products in international markets, mainly in the United States and Germany, along with the construction of a production facility located in Europe.

For consumers looking for a variety or following a special diet, there are more non-dairy ice creams and frozen treats available than ever before, with small brands and significant players offering low-calorie, vegan options and non-dairy versions of their classic flavors. For instance, in 2021, Unilever's Ben & Jerry's launched "Save Our Swirled Now" non-dairy ice cream as an addition to its plant-based ice cream portfolio. This new variant is a combination of coconut ice cream with chunks of chocolate and a cookie swirl. Non-vegan health-conscious individuals demand low-calorie and natural ingredients in ice creams.