Market Trends of Europe Home Textile Industry
Germany Leading the European Market
Among the European countries, Germany has the largest market size of home textiles in the region, leading to an increasing number of global manufacturers selecting Germany as a destination for making their home textile investments. Bed linen and bedspread exist in the home textile category in Germany, with the largest market size of more than USD 1.3 billion, and is observing continuous growth over the years post, which comes with the market size of the floor, bath linen, and upholstery. With its expanding market size, the import value of home textiles in Germany has observed a continuous increase over the years, making a wide range of products and prices available to customers. Rising urbanization in the country is leading to an increase in demand for Home Textile from the commercial and residential segments making Germany an emerging market for home textile manufacturers.
Bed Linen Leading the Market
Bed linen includes pillow covers, bed covers, bedsheets, and duvet covers. The bed linen segment accounted for the highest market share in the European home textile market, existing at a value of more than USD 10 billion; this rise in the market is primarily due to the increasing consumer preference for quality over brands. Manufacturers are offering new and improved quality products with attractive designs. Some of the other factors aiding the growth include the booming housing sector and increasing consumer spending on home furnishing. Rising consumer awareness about a good night’s sleep and appropriate bedding materials has increased demand for bed linen, thereby driving the market for home textiles. European countries of Germany and the United Kingdom exist as catalyst markets for the growth of bed linen and the expansion of their business in the region.
