Europe Home Textile Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 32.37 Billion |
| Market Size (2029) | USD 34.42 Billion |
| CAGR (2024 - 2029) | 1.23 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Home Textile Market Analysis
The Europe Home Textile Market size is estimated at USD 32.37 billion in 2024, and is expected to reach USD 34.42 billion by 2029, growing at a CAGR of 1.23% during the forecast period (2024-2029).
The European market for home textiles is growing, and it continues to be the major importer of home textiles. A large share of imported goods is from developing countries. The increasing rate of urbanization and improved quality of living are responsible for the growing demand for home textiles like bedding, bed sheets, towels, blankets, and covers. European consumers often look for low-end bargains or save up for higher-end purchases. With the increase in production capacity, Germany, France, Netherlands, and Italy emerged as markets in the region with the largest share of home textile exports.
Manufacturers are launching a series of innovative textile patented technologies to make their products more specific and raise their market share. The emergence of digital textile printing has strengthened home textile manufacturers with limitless graphics and color variation in comparison to traditional printing technology, offering users various designed home textiles. Bed linen and bedspread, Bath/Toilet linen, and floor are among the categories of home textiles with the largest market size in Europe leading to manufacturers focusing on these market segments to expand their sales.
Post-COVID-19, online home textile market value in Europe observed a continuous increase, leading to an increasing number of buyers buying the product through online channels and direct manufacturer websites. United Kingdom, Norway, Denmark, and the Netherlands have emerged as the countries in Europe with the largest share of consumers using online shopping, leading to manufacturers continuously expanding their home textile products through online channels.
Europe Home Textile Market Trends
Germany Leading the European Market
Among the European countries, Germany has the largest market size of home textiles in the region, leading to an increasing number of global manufacturers selecting Germany as a destination for making their home textile investments. Bed linen and bedspread exist in the home textile category in Germany, with the largest market size of more than USD 1.3 billion, and is observing continuous growth over the years post, which comes with the market size of the floor, bath linen, and upholstery. With its expanding market size, the import value of home textiles in Germany has observed a continuous increase over the years, making a wide range of products and prices available to customers. Rising urbanization in the country is leading to an increase in demand for Home Textile from the commercial and residential segments making Germany an emerging market for home textile manufacturers.
Bed Linen Leading the Market
Bed linen includes pillow covers, bed covers, bedsheets, and duvet covers. The bed linen segment accounted for the highest market share in the European home textile market, existing at a value of more than USD 10 billion; this rise in the market is primarily due to the increasing consumer preference for quality over brands. Manufacturers are offering new and improved quality products with attractive designs. Some of the other factors aiding the growth include the booming housing sector and increasing consumer spending on home furnishing. Rising consumer awareness about a good night’s sleep and appropriate bedding materials has increased demand for bed linen, thereby driving the market for home textiles. European countries of Germany and the United Kingdom exist as catalyst markets for the growth of bed linen and the expansion of their business in the region.
Europe Home Textile Industry Overview
Europe's home textile market is fragmented, with a large number of players existing in the market. Technological innovations in printing and design are leading the market in a new direction, with mid-size to smaller companies increasing their market presence by securing new contracts and tapping new markets. Some of the existing players in Europe's Home textile market are AW Hainsworth, Tisseray & Cie, REIG MARTI, LAMEIRINHO, and TIROTEX.
Europe Home Textile Market Leaders
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AW Hainsworth
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Tisseray & Cie
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REIG MARTI
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LAMEIRINHO
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TIROTEX
*Disclaimer: Major Players sorted in no particular order
Europe Home Textile Market News
- October 2022: AIMPLAS & its partners launched the CISUTAC project based on circular and sustainable textiles. The project supported the transition to a circular and sustainable textile sector and is carried out by a consortium of 27 partners covering a major part of the textile sector. AIMPLAS has expertise in the extraction technology for removing inks, dyes, and other surface contaminants.
- February 2023: Archroma, having its operations in sustainable specialty chemicals and solutions for industries such as textiles, packaging & paper, paints, and coatings, acquired the Textile Effects business from Huntsman Corporation. The global business of Huntsman Textile Effects comprises 2,300 employees in 33 countries and 10 production sites globally, which will increase to 5,000 employees, 42 countries, and 35 production sites post-acquisition.
Europe Home Textile Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Residential Space in Europe
4.2.2 Rising Urbanization Driving Demand of Home Textile
4.3 Market Restraints
4.3.1 Major Market Share Is Restricted To Bed Linen
4.3.2 Higher Price of Branded Textile Affecting their Sales
4.4 Market Opportunities
4.4.1 Rising Sales of Home Textile Products Through Online Channels
4.4.2 Rising Demand for Customized and Digitally Printed Home Textiles
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in Europe Home Textile Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Bed Linen
5.1.2 Bath Linen
5.1.3 Kitchen Linen
5.1.4 Upholstery Covering
5.1.5 Floor Covering
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online Distribution Channels
5.2.4 Other Distribution Channels
5.3 By Country
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 France
5.3.4 Italy
5.3.5 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Tirotex
6.2.2 Lameirinho
6.2.3 Reig Marti
6.2.4 Tissery & Cie
6.2.5 AW Hainsworth
6.2.6 Lantex
6.2.7 Mitwill
6.2.8 Palmhive
6.2.9 Limaso
6.2.10 Evolon
6.2.11 Mezroze*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Europe Home Textile Industry Segmentation
Home textiles can be defined as fabrics and clothes used specifically for decorative purposes and functional reasons. Quilts, Pillows, Duvet covers, blankets, rugs, and curtains exist among some of the commonly used home textile products.
The study gives a brief description of the European home textile market. It includes details on the market size of European home textiles, investment by home textile firms, technological innovation, and the launch of new home textile products. Europe's home textile market is segmented by product, by distribution channel, and by country. By product, the market is segmented into bed linen, bath linen, kitchen linen, upholstery covering, and floor covering. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online distribution channels, and other distribution channels. By country, the market is segmented into the United Kingdom, Germany, France, Italy, and the rest of Europe.
The report also covers the market sizes and forecasts for Europe's home textile market in value (USD) for all the above segments.
| By Product | |
| Bed Linen | |
| Bath Linen | |
| Kitchen Linen | |
| Upholstery Covering | |
| Floor Covering |
| By Distribution Channel | |
| Supermarkets and Hypermarkets | |
| Specialty Stores | |
| Online Distribution Channels | |
| Other Distribution Channels |
| By Country | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Rest of Europe |
Europe Home Textile Market Research Faqs
How big is the Europe Home Textile Market?
The Europe Home Textile Market size is expected to reach USD 32.37 billion in 2024 and grow at a CAGR of 1.23% to reach USD 34.42 billion by 2029.
What is the current Europe Home Textile Market size?
In 2024, the Europe Home Textile Market size is expected to reach USD 32.37 billion.
Who are the key players in Europe Home Textile Market?
AW Hainsworth, Tisseray & Cie, REIG MARTI, LAMEIRINHO and TIROTEX are the major companies operating in the Europe Home Textile Market.
What years does this Europe Home Textile Market cover, and what was the market size in 2023?
In 2023, the Europe Home Textile Market size was estimated at USD 31.97 billion. The report covers the Europe Home Textile Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Home Textile Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Home Textile Industry Report
Statistics for the 2024 Europe Home Textile market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Home Textile analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
