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Europe Home Care Packaging Market Size (2024 - 2029)

The Europe Home Care Packaging Market is experiencing growth driven by increased consumer awareness and demand for hygiene products, a trend accelerated by the COVID-19 pandemic. The shift in consumer behavior towards enhanced cleaning and sanitization has led to a rise in the market size for home care packaging. Additionally, the growing preference for sustainable and recycled packaging materials is influencing market dynamics, as consumers prioritize environmental health alongside personal hygiene. The expansion of online shopping has further contributed to the market's growth, as more consumers purchase household cleaners through digital platforms.

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Market Size of Europe Home Care Packaging Industry

Europe Home Care Packaging Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.60 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Home Care Packaging Market Analysis

The Europe Home Care Packaging Market is anticipated to register a CAGR of 4.6% during the forecast period (2022 - 2027). The Covid-19 pandemic had a positive effect on the home care packaging industry, as people were concerned about their health and safety during the lockdown in Europe. Increasing Covid-19 infections gave rise to the usage of sanitizers, soaps, disinfectants, cleaning agents, air purifiers, etc.

  • More time at home due to COVID 19 factors, like lockdown measures, the work-from-home scenario, and home quarantine, created the need for killing germs with the added benefit of reducing the chance of infection, particularly in the frequent contact areas. With around 84% of the consumer changing the way they clean their homes, players positioned their products to cope with the pandemic surge.
  • As consumers have become more conscious about personal and home hygiene after the COVID-19 pandemic, the demand for laundry care, surface care, and toilet care-related products, both personal and commercial, is expected to witness escalating growth.
  • In the recent past, online spending by consumers increased significantly, which boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are the leading players offering home care products globally.
  • Consumers are more informed and concerned about personal and environmental health with connected platforms. According to several studies, more than 20% of consumers globally prefer products with packaging that is sustainable and/or made from recycled materials, which is leading to the demand for products with free-from claims over the medium term.

Europe Home Care Packaging Industry Segmentation

Homecare products refer to the various products used to maintain the interior of a home. Home care packaging innovations have been numerous, particularly in air care, bleach, dishwashing, insecticides, laundry care, surface care, and toilet care. The scope of the study is focused on the European region. The study tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry. The study also tracks the impact of COVID-19 on the overall Europe Home Care Packaging Market and its performance.

Material
Plastic
Paper
Metal
Glass
Type
Bottles and Containers
Metal Cans
Cartons
Pouches
Other Types
Products
Dishwashing
Insecticides
Laundry Care
Toiletries
Polishes
Air Care
Other Products
Country
United Kingdom
France
Germany
Italy
Spain
Rest of Europe
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Europe Home Care Packaging Market Size Summary

The European home care packaging market is experiencing growth driven by increased consumer awareness and demand for hygiene products, particularly following the COVID-19 pandemic. The pandemic heightened concerns about health and safety, leading to a surge in the use of sanitizers, soaps, disinfectants, and other cleaning agents. This shift in consumer behavior has prompted major players like Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group to adapt their product offerings to meet the rising demand. The market is characterized by a significant shift towards sustainable packaging solutions, with consumers increasingly preferring products with environmentally friendly and recycled materials. The flexibility, strength, and durability of plastic packaging continue to make it a popular choice, despite environmental concerns, as innovations in packaging technology, such as tamper-evidence caps, enhance product appeal.

In the United Kingdom and Germany, the home care packaging market is poised for substantial growth, driven by the flexible packaging sector and increasing consumer awareness of the benefits of packaged home care products. The market is moderately fragmented, with major players like Amcor, Berry Global Inc., and Constantia Flexibles dominating the landscape. These companies are focusing on expanding their global presence through strategic collaborations and innovations in packaging technology. The UK market, in particular, is witnessing growth due to rising disposable incomes and the increasing demand for high-quality home care products. The competitive nature of the market is further underscored by recent strategic moves, such as Amcor's launch of advanced packaging machines and Unilever's commitment to sustainable packaging solutions.

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Europe Home Care Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Product Innovation, Differentiation, and Branding

      2. 1.2.2 Rising Per Capita Income Positively Impacting the Purchase Power

    3. 1.3 Market Restraints

      1. 1.3.1 Fluctuations in Raw Material Prices

    4. 1.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Material

      1. 2.1.1 Plastic

      2. 2.1.2 Paper

      3. 2.1.3 Metal

      4. 2.1.4 Glass

    2. 2.2 Type

      1. 2.2.1 Bottles and Containers

      2. 2.2.2 Metal Cans

      3. 2.2.3 Cartons

      4. 2.2.4 Pouches

      5. 2.2.5 Other Types

    3. 2.3 Products

      1. 2.3.1 Dishwashing

      2. 2.3.2 Insecticides

      3. 2.3.3 Laundry Care

      4. 2.3.4 Toiletries

      5. 2.3.5 Polishes

      6. 2.3.6 Air Care

      7. 2.3.7 Other Products

    4. 2.4 Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 France

      3. 2.4.3 Germany

      4. 2.4.4 Italy

      5. 2.4.5 Spain

      6. 2.4.6 Rest of Europe

Europe Home Care Packaging Market Size FAQs

The Europe Home Care Packaging Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)

Amcor PLC , Berry Global Inc. , AptarGroup Inc. , Sonoco Products Company and Constantia Flexibles are the major companies operating in the Europe Home Care Packaging Market.

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