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Europe Haying & Forage Machinery Market Size (2024 - 2029)

The European haying and forage machinery market is experiencing growth driven by the increasing need for farm mechanization, which enhances productivity, reduces costs, and minimizes post-harvest losses. Government support through favorable policies and the rising demand for livestock feed are significant factors contributing to the market's expansion. Germany leads the region's market due to agricultural labor shortages and a high production of forage crops.

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Market Size of Europe Haying & Forage Machinery Industry

Europe Haying & Forage Machinery Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.62 Billion
Market Size (2029) USD 4.35 Billion
CAGR (2024 - 2029) 3.50 %
Market Concentration High

Major Players

Europe Haying & Forage Machinery Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Haying & Forage Machinery Market Analysis

The Europe Haying & Forage Machinery Market size in terms of Equal-3.5 is expected to grow from USD 3.62 billion in 2024 to USD 4.35 billion by 2029, at a CAGR of 3.5% during the forecast period (2024-2029).

The increasing consumption of meat, dairy, and other livestock products in Europe is fueling the demand for high-quality hay and forage. This trend necessitates advanced machinery for efficient forage production and processing. According to the USDA Dairy and Products Annual 2024 report, milk consumption in the European Union reached 148.91 million metric tons in 2023, slightly higher than the 148.84 million metric tons consumed in the previous year. Rapid urbanization has led to a reduction in arable land, prompting governments to implement initiatives that help farmers maximize their land use.

For example, in the United Kingdom, the EU-funded Small Grant Scheme for On-farm investments under the Common Agricultural Policy Strategic Plan (CAP) 2024 offers grants up to EUR 15,000 (USD 15,721.3) excluding VAT to farmers registered in the Department of Agriculture database (IACS), with a 50% co-financing rate. Additionally, labor shortages in the agricultural sector have resulted in higher wages, further accelerating farm automation. In France, wages increased by 2.70 percent in September 2024 compared to the same month in the previous year, as reported by the Directorate of Research, Economic Studies and Statistics (DARES). These factors collectively contribute to the growing demand for advanced forage machinery in Europe.

Europe Haying & Forage Machinery Industry Segmentation

The Europe Haying and Forage Machinery Market encompasses various equipment types used in harvesting and processing forage crops. This market includes hay and forage harvesters, also known as silage harvesters or choppers, which are used to harvest forage plants for silage production. Additionally, the market includes tedders, which spread and turn loose hay in fields. The Europe Haying and Forage Machinery Market is Segmented by Type (Mowers, Balers, Forage Harvesters, and Other Types), Geography (Spain, United Kingdom, Germany, Russia, Italy, and Rest of Europe). The Report Offers Market Estimation and Forecasts in Value (USD) and Volume (units) for the Above-Mentioned Segments.

Type
Mowers
Balers
Forage Harvesters
Other Types
Geography
Spain
United Kingdom
Germany
France
Russia
Italy
Rest of Europe
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Europe Haying & Forage Machinery Market Size Summary

The European haying and forage machinery market is experiencing a positive growth trajectory, driven by the increasing need for farm mechanization to enhance productivity and reduce costs. The sector benefits from supportive government policies and a rising demand for livestock, which underscores the importance of efficient animal feed production. Germany stands out as a key player in the region, largely due to its labor shortages in agriculture and the heightened production of forage crops. The cultivation of forage crops such as alfalfa, forage corn, and sorghum is on the rise, fueled by the growing livestock population. This trend is further supported by the import of forage seeds, as local production remains insufficient to meet demand.

The market is characterized by a consolidated structure, with a few major companies dominating the landscape. These companies are not only competing on product quality but are also engaging in strategic collaborations and investments to expand their market presence and enhance research and development efforts. The shortage of seasonal agricultural workers in Germany has accelerated the adoption of machinery for harvesting and other operations, further propelling market growth. Leading players like KUHN SAS, PÖTTINGER Landtechnik GmbH, Kubota (U.K.) Limited, KRONE UK Ltd., and AGCO GmbH are actively introducing innovative products to capture a larger market share, as evidenced by Krone's introduction of the BIG M 450 Self-Propelled Mower Conditioner.

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Europe Haying & Forage Machinery Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Farm Mechanization Rates In The Region

      2. 1.2.2 Rising Cost Of Farm Labor

      3. 1.2.3 Rising Government Initiatives

    3. 1.3 Market Restraints

      1. 1.3.1 Fragmentation Of Land Holdings

      2. 1.3.2 Volatility In Commodity Prices

    4. 1.4 Porters Five Force Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Mowers

      2. 2.1.2 Balers

      3. 2.1.3 Forage Harvesters

      4. 2.1.4 Other Types

    2. 2.2 Geography

      1. 2.2.1 Spain

      2. 2.2.2 United Kingdom

      3. 2.2.3 Germany

      4. 2.2.4 France

      5. 2.2.5 Russia

      6. 2.2.6 Italy

      7. 2.2.7 Rest of Europe

Europe Haying & Forage Machinery Market Size FAQs

The Europe Haying & Forage Machinery Market size is expected to reach USD 3.62 billion in 2024 and grow at a CAGR of 3.5% to reach USD 4.35 billion by 2029.

In 2024, the Europe Haying & Forage Machinery Market size is expected to reach USD 3.62 billion.

Europe Haying & Forage Machinery Market Report Snapshots

Europe Haying And Forage Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)