Europe Haying & Forage Machinery Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.62 Billion |
| Market Size (2029) | USD 4.35 Billion |
| CAGR (2024 - 2029) | 3.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Haying & Forage Machinery Market Analysis
The Europe Haying & Forage Machinery Market size in terms of Equal-3.5 is expected to grow from USD 3.62 billion in 2024 to USD 4.35 billion by 2029, at a CAGR of 3.5% during the forecast period (2024-2029).
The increasing consumption of meat, dairy, and other livestock products in Europe is fueling the demand for high-quality hay and forage. This trend necessitates advanced machinery for efficient forage production and processing. According to the USDA Dairy and Products Annual 2024 report, milk consumption in the European Union reached 148.91 million metric tons in 2023, slightly higher than the 148.84 million metric tons consumed in the previous year. Rapid urbanization has led to a reduction in arable land, prompting governments to implement initiatives that help farmers maximize their land use.
For example, in the United Kingdom, the EU-funded Small Grant Scheme for On-farm investments under the Common Agricultural Policy Strategic Plan (CAP) 2024 offers grants up to EUR 15,000 (USD 15,721.3) excluding VAT to farmers registered in the Department of Agriculture database (IACS), with a 50% co-financing rate. Additionally, labor shortages in the agricultural sector have resulted in higher wages, further accelerating farm automation. In France, wages increased by 2.70 percent in September 2024 compared to the same month in the previous year, as reported by the Directorate of Research, Economic Studies and Statistics (DARES). These factors collectively contribute to the growing demand for advanced forage machinery in Europe.
Europe Haying & Forage Machinery Market Trends
Mowers Dominates The Market
Europe is experiencing an increase in the cultivation of forage crops such as Alfalfa, Forage corn, Forage Sorghum, and Rye, driven by rising livestock production. According to the Food and Agricultural Organization (FAO), Russia and Poland are the largest cultivators of Rye in the region, with 0.88 million hectares and 0.66 million hectares respectively in 2022. The cultivation of oats in Europe reached 14.3 million metric tons in 2022, a 5.2% increase from the previous year's volume of 13.6 million metric tons.
The growth in this sector is fueled by increasing demand for sustainable and environmentally friendly animal food sources, coupled with rising awareness and adoption of farm equipment. Mowers are the most commonly used machinery for harvesting hay and forage crops in Europe. These machines are primarily used for harvesting corn silage and forage crops, cutting the stems of standing vegetation to produce hay. In 2024, Massey Ferguson expanded its hay and forage equipment line by introducing 12 new, heavy-duty butterfly mowers in the European region.
Government-organized events are contributing to increased mower adoption in the region. For example, in July 2024, the fourth National Hay Mowing Championship took place in the meadows of the Nemunas Delta in the village of Rupkalviai. This event not only allowed participants to compete against the best and fastest hay mowers but also provided opportunities to improve their knowledge of hay mower usage and learn about trading in the industry.
Germany Dominates the Market
Germany cultivates forage crops across extensive areas, necessitating significant labor for harvesting and baling operations. Farmers are increasingly adopting agricultural mechanization as a more cost-effective and efficient alternative to manual labor. This shift towards machinery aims to save time and resources, ultimately enhancing farm productivity and crop yields per acre.
The country is currently experiencing an acute shortage of farm labor. According to the German Association of Agricultural Employers (GLFA), the number of seasonal immigrant workers during peak harvest times in Germany has decreased significantly in recent years, partly due to the Ukraine war. This labor shortage has further accelerated the adoption of farm machinery. The growing production of forage crops, indicated by increased imports of forage seeds, coupled with the declining labor force, has led to greater mechanization in various forage crop operations.
Germany ranks as the world's third-largest producer of agricultural machinery, following the United States and China. In 2022, the domestic market value for agricultural machinery in Germany reached approximately USD 7.8 billion (EUR 7.5 billion). The increasing need to boost agricultural productivity and the adoption of smart farming practices are driving the growth of the agricultural machinery market during the forecast period.
Europe Haying & Forage Machinery Industry Overview
The European haying and forage machinery market is consolidated, with a small number of companies holding the majority of market shares. Competition extends beyond product quality and promotion, as companies focus on strategic moves to increase market share and expand their presence. Significant investments in new product series development and collaborations aim to strengthen market positions and enhance R&D capabilities. Key players in the market include KUHN SAS, PÖTTINGER Landtechnik GmbH, Kubota (U.K.) Limited, KRONE UK Ltd., and AGCO Corporation. These companies also employ strategies such as acquisitions, partnerships, and expansions to support research initiatives and marketing efforts.
Europe Haying & Forage Machinery Market Leaders
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KUHN SAS
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PÖTTINGER Landtechnik GmbH
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Kubota (U.K.) Limited
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KRONE UK Ltd
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AGCO GmbH
*Disclaimer: Major Players sorted in no particular order
Europe Haying & Forage Machinery Market News
- November 2024: New Holland introduced the BigBaler 1290 High Density and ProBelt 190 round baler at EIMA 2024, Italy's leading agricultural mechanization exhibition and one of Europe's largest events in the sector. This launch showcased New Holland's commitment to advancing agricultural technology and meeting the evolving needs of farmers.
- June 2024: CLAAS KGaA mbH has introduced new VOLTO tedders and DISCO mowers in Europe. The tedders feature an improved frame and chassis design, enhancing ground-contour following and soil protection. The DISCO 8500 C mower includes a robust telescopic arm, Active Float ground pressure adjustment, and mechanical non-stop collision protection.
- November 2023: New Holland introduced Standalone and Combi wrapper versions of its Roll Baler 125 models, aiming to enhance productivity and user-friendliness in agricultural operations.
Europe Haying & Forage Machinery Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Farm Mechanization Rates In The Region
4.2.2 Rising Cost Of Farm Labor
4.2.3 Rising Government Initiatives
4.3 Market Restraints
4.3.1 Fragmentation Of Land Holdings
4.3.2 Volatility In Commodity Prices
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Mowers
5.1.2 Balers
5.1.3 Forage Harvesters
5.1.4 Other Types
5.2 Geography
5.2.1 Spain
5.2.2 United Kingdom
5.2.3 Germany
5.2.4 France
5.2.5 Russia
5.2.6 Italy
5.2.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AGCO Corporation
6.3.2 Buhler Industries
6.3.3 CNH Industrial
6.3.4 Deere and Company
6.3.5 KRONE UK Ltd
6.3.6 Kubota (U.K.) Limited
6.3.7 KUHN SAS
6.3.8 CLAAS KGaA mbH
6.3.9 PÖTTINGER Landtechnik GmbH
6.3.10 Vermeer Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Haying & Forage Machinery Industry Segmentation
The Europe Haying and Forage Machinery Market encompasses various equipment types used in harvesting and processing forage crops. This market includes hay and forage harvesters, also known as silage harvesters or choppers, which are used to harvest forage plants for silage production. Additionally, the market includes tedders, which spread and turn loose hay in fields. The Europe Haying and Forage Machinery Market is Segmented by Type (Mowers, Balers, Forage Harvesters, and Other Types), Geography (Spain, United Kingdom, Germany, Russia, Italy, and Rest of Europe). The Report Offers Market Estimation and Forecasts in Value (USD) and Volume (units) for the Above-Mentioned Segments.
| Type | |
| Mowers | |
| Balers | |
| Forage Harvesters | |
| Other Types |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Russia | |
| Italy | |
| Rest of Europe |
Europe Haying & Forage Machinery Market Research Faqs
How big is the Europe Haying & Forage Machinery Market?
The Europe Haying & Forage Machinery Market size is expected to reach USD 3.62 billion in 2024 and grow at a CAGR of 3.5% to reach USD 4.35 billion by 2029.
What is the current Europe Haying & Forage Machinery Market size?
In 2024, the Europe Haying & Forage Machinery Market size is expected to reach USD 3.62 billion.
Who are the key players in Europe Haying & Forage Machinery Market?
KUHN SAS, PÖTTINGER Landtechnik GmbH, Kubota (U.K.) Limited, KRONE UK Ltd and AGCO GmbH are the major companies operating in the Europe Haying & Forage Machinery Market.
What years does this Europe Haying & Forage Machinery Market cover, and what was the market size in 2023?
In 2023, the Europe Haying & Forage Machinery Market size was estimated at USD 3.49 billion. The report covers the Europe Haying & Forage Machinery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Haying & Forage Machinery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Haying & Forage Machinery Industry Report
Statistics for the 2024 Europe Haying & Forage Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Haying & Forage Machinery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
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