Europe Hand Sanitizer Market Size (2024 - 2029)

Europe Hand Sanitizer Market Analysis

The European hand sanitizer market is projected to record a CAGR of 4.6% during the forecast period.

Over the medium term, the major factors fueling the growth of the European hand sanitizer market are the surging demand for health and wellness products, such as hand sanitizers, due to the sudden outbreak of coronavirus disease and the ever-changing preferences of consumers toward the usage of convenient hygiene products.

With Covid-19, consumers are becoming more aware of the importance of cleanliness and hygiene. As a result, consumers seek the disinfection products like hand sanitizers, which help prevent the spread of infection. Additionally, the ease of use served by sanitizers compared to hand washes has drawn a substantial consumer base recently, majorly augmenting the sales of gel-type sanitizers.

The adoption of hand sanitizers is gaining popularity due to the ease of cleaning hands without using water. The availability of a wide range of products in a variety of form factors, such as gels, lotions, dispensers, including portable bottles and sprays, and fixed manual and touch-free dispensers, have also driven the market's growth.

To avoid getting rashes from alcoholic hygiene products, customers are switching to personal hygiene products composed of natural and sustainable substances like aloe vera, essential oil, and other disinfectants. There is growing demand for skin rub accessories in the organic sector due to consumers' desire for natural personal care products, including washers and cleansers. Major companies operating in the market are adopting various practices, such as promotional campaigns and media coverage, to increase their market shares. Some of the leading players in the market are GOJO Industries Inc., Reckitt Benckiser Group PLC, Unilever PLC, and Henkel Group.

Europe Hand Sanitizer Industry Segmentation

Hand sanitizer is a type of gel or liquid that is used to decrease infectious agents present on the hands and palms.

The European hand sanitizer market is segmented by product type, distribution channel, and geography. By type, the market studied is segmented into gel, liquid, spray, foam, and sanitizing wipes. By distribution channel, the market studied is segmented by hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. By geography, the market covers the country-level analysis of developed and emerging economies like the United Kingdom, France, Germany, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).