Market Trends of Europe Halal Food and Beverage Industry
This section covers the major market trends shaping the Europe Halal Food & Beverage Market according to our research experts:
Increasing Muslim Population in Europe
The European region has witnessed the fastest-growing and most significant market for halal food and beverage products owing to the increasing Muslim population. According to the Central Intelligence Agency (CIA), the United Kingdom will hold 6.30% of the Muslim population in the country in 2022. Therefore, the surging Muslim population in Europe has enormously accelerated the demand for halal food and beverages across various countries in the region. Furthermore, to a lesser extent, the rise in Muslim tourism in European countries has further supplemented the demand for halal food and beverages. As a result, manufacturers and retailers respond to this demand by locally producing halal products or importing them from other countries. Major European supermarket chains such as Tesco, ASDA, Auchan, Carrefour, and Edeka also offer halal meat sections in selected stores. The surging European halal market resulted in manufacturers expanding their businesses into niche sectors, including bread, biscuits, and cookies and spreads. Thus, the growing Muslim population in this region is projected to drive the market studied in the forecast period.
France Holds the Largest Market Share
France has a high number of Muslims in Europe. The halal offerings have also moved upscale, from the traditional neighborhood butcher who sold meat slaughtered following Islamic law to a significant presence in French food industries, supermarkets, and even restaurants. For instance, according to a study by the French Public Institute (IFOP) in 2020, 59% of the Muslim population consumes halal-certified meat systemically and 20% consume halal meat as much as possible. Since the demand for halal food is constantly developing, supermarkets have increased their services and dedicated more shelves to this kind of product. For instance, Casino France is one of the largest supermarket chains offering halal product lines under the brand name Wassila. Additionally, Isla Delice, Oriental Viandes, Reghalal, Isla Mondial, Medina, and Saada are some of the leading halal brands which have been established locally. In France, the government is only involved in halal certification to the extent that it has designated the three prominent mosques as the only distributors of permits for halal slaughter.
