Europe Halal Foods & Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Halal Foods & Beverages Market Analysis

The Europe Halal Food and Beverage Market size is estimated at USD 16.35 billion in 2025, and is expected to reach USD 21.48 billion by 2030, at a CAGR of 5.61% during the forecast period (2025-2030).

The European halal foods and beverages landscape is experiencing significant transformation driven by demographic shifts and changing consumer preferences. According to the Office for National Statistics (ONS), the Muslim population in the United Kingdom reached 3.9 million in 2021, reflecting the growing Islamic community across Europe. This demographic evolution is particularly noteworthy as Pew Research Center data indicates that one-third of all Muslims are under the age of 15, while two-thirds are under 30, representing a young and increasingly influential consumer base. The emergence of Muslim millennials, often referred to as "Generation M," has created a distinct consumer segment characterized by higher purchasing power and stronger brand consciousness compared to previous generations.

Major retailers across Europe are responding to the evolving market dynamics by expanding their halal certified food offerings and improving product visibility. Leading supermarket chains including Tesco, Sainsbury's, Marks & Spencer, and Waitrose have established dedicated halal sections, offering a comprehensive range of products from halal meat and bakery items to confectionery and snacks. The retail landscape has also witnessed the emergence of specialized halal-focused online retailers such as Tahira, Healthy Halal, Haloodies, and Halal Street, which are creating convenient shopping experiences for consumers while expanding market reach through digital platforms.

Product innovation and halal certification standards have become crucial differentiators in the market. Manufacturers are increasingly focusing on developing products that combine halal certification with other consumer demands such as organic, vegan, gluten-free, and cruelty-free attributes. The certification landscape has evolved with the establishment of regulatory bodies like Halal Europe and the Halal Food Council of Europe (HFCE), which standardize norms and certifications across the region. These organizations play a vital role in maintaining product integrity and building consumer trust through stringent certification processes.

The market is witnessing a significant shift in consumer perception as halal certification evolves beyond religious compliance to become a symbol of food safety, hygiene, and reliability. According to the Halal Monitoring Committee in the United Kingdom, the halal poultry sector alone accounts for 20% of the total monthly chicken production, demonstrating substantial mainstream market penetration. This transformation has led to increased interest from non-Muslim consumers who associate halal certification with quality assurance and ethical production practices. Manufacturers are capitalizing on this trend by emphasizing clean labeling and transparent production processes, while also incorporating contemporary food trends such as health-conscious and premium product offerings.

Europe Halal Foods & Beverages Market Trends

Growing Muslim Population and Rising Halal Tourism

The expanding Muslim population across European countries has emerged as a primary growth driver for the halal consumer goods market. According to the Central Intelligence Agency (CIA) estimates for 2022, Muslims constitute approximately 6.3% of the United Kingdom's total population, representing a significant consumer base for halal consumer goods. This demographic shift has prompted both local and international manufacturers to expand their halal-certified product portfolios to cater to the growing demand. The increasing Muslim population has also led to greater awareness and acceptance of halal products among non-Muslim consumers, who associate halal certification with quality, hygiene, and food safety standards.

The rise in Muslim tourism across European destinations has created additional opportunities for market expansion. Popular tourist destinations are witnessing increased demand for halal food service options in restaurants, hotels, and retail establishments. This trend has encouraged food service providers and retailers to incorporate halal options in their offerings, leading to the development of a more comprehensive halal food ecosystem. The tourism sector's influence has been particularly notable in countries like France, where according to the French Public Institute (IFOP), there is strong consumer loyalty toward halal products, with 59% of the Muslim population systematically consuming halal-certified meat and 20% consuming it as frequently as possible.

Expanding Retail Penetration and Product Innovation

The increasing penetration of halal products in mainstream retail channels has significantly contributed to market growth. Major European supermarket chains, including Tesco, ASDA, Auchan, Carrefour, and Edeka, have established dedicated halal sections in their stores, making these products more accessible to consumers. This retail expansion has been accompanied by the emergence of specialized halal food stores and online platforms, creating a diverse and competitive retail landscape. The retail sector's commitment to halal products is exemplified by Casino France, which has introduced its own halal product line under the brand name Wassila, demonstrating the growing importance of private-label halal products in the market.

Product innovation and diversification have been crucial in driving market growth, with manufacturers expanding beyond traditional meat products into various food and beverage categories. Companies are introducing innovative halal convenience food products in segments such as confectionery, bakery, dairy, and ready-to-eat meals, catering to evolving consumer preferences and lifestyles. This diversification is particularly evident in France, where local brands like Isla Delice, Oriental Viandes, Reghalal, and Isla Mondial have established strong market positions through product innovation and quality certification. The development of premium and convenience-oriented halal convenience food has helped attract a broader consumer base, including younger consumers and health-conscious individuals seeking high-quality, certified food options.

Segment Analysis: By Type

Halal Food Segment in European Halal Food and Beverage Market

The Halal Food segment continues to dominate the European Halal Food and Beverage market, commanding approximately 72% of the total market share in 2024. This substantial market position is primarily driven by the increasing demand for halal meat products, which constitute a significant portion of this segment. The segment's growth is further supported by the expanding range of halal-certified bakery products, halal dairy items, and halal confectionery offerings across major European retail chains. Major supermarket chains like Tesco, ASDA, Auchan, Carrefour, and Edeka have significantly expanded their halal food sections, particularly in regions with high Muslim population density. The segment's robust performance is also attributed to the rising awareness among non-Muslim consumers who perceive halal food products as symbols of quality, cleanliness, and ethical production practices.

Halal Beverages Segment in European Halal Food and Beverage Market

The Halal Beverages segment is emerging as the fastest-growing category in the European Halal Food and Beverage market, with a projected growth rate of approximately 7% during 2024-2029. This accelerated growth is primarily driven by the increasing consumer demand for halal-certified tea, coffee, and ready-to-drink beverages. The segment is witnessing significant innovation in natural flavored halal soft drinks, particularly in energy drinks that traditionally contain synthetic flavorings. Manufacturers like Moloko and Pure Bio Energy Drink are incorporating natural flavorings into their products to capture a larger consumer base. The coffee market, in particular, is seeing a surge in specialty halal-certified products, with companies like Lavazza expanding their halal-certified product lines to cater to the growing demand for premium coffee products.

Remaining Segments in European Halal Food and Beverage Market

The Halal Supplements segment represents a growing niche within the European Halal Food and Beverage market, offering a diverse range of products from vitamins to health supplements. This segment has gained significant traction due to increasing health consciousness among consumers and growing awareness about the quality of halal ingredients. The segment is witnessing continuous innovation in product development, particularly in non-gelatin-based supplements and vitamins. Manufacturers are focusing on technical innovations with more beneficial ingredients and developing non-gelatin gummies to attract more consumers. The segment's growth is further supported by increasing income levels of middle-class Muslim populations and their growing interest in health and wellness products.

Segment Analysis: By Distribution Channel

Supermarkets/Hypermarkets Segment in European Halal Food and Beverage Market

Supermarkets and hypermarkets continue to dominate the European halal food and beverage market, commanding approximately 44% market share in 2024. This channel's prominence can be attributed to its extensive retail space that caters to diverse consumer preferences and the ability to provide dedicated halal sections within stores. Major retailers like Carrefour SA, Tesco PLC, and J Sainsbury PLC have significantly expanded their halal food offerings, providing attractive shelf visibility through strategic product placement at store entrances, checkouts, and designated halal food aisles. These mass merchandisers offer compelling advantages such as bulk purchasing options, attractive discounts, and promotional schemes, which resonate well with value-conscious consumers. The segment's growth is further supported by the continuous expansion of retail chains and their increasing focus on creating dedicated halal sections to serve the growing Muslim population in Europe.

Online Retail Segment in European Halal Food and Beverage Market

The online retail segment is experiencing remarkable growth in the European halal food and beverage market, projected to grow at approximately 8% during 2024-2029. This channel's rapid expansion is driven by the increasing consumer preference for convenient shopping options and the 24/7 accessibility of products. E-commerce platforms are enhancing their halal product offerings and improving purchase processes in terms of security and reliability. The segment's growth is further accelerated by the emergence of specialized online retailers focused exclusively on halal products, such as Tahira, Healthy Halal, and Haloodies, which provide a convenient grocery shopping experience. Major traditional retailers are also strengthening their online presence by expanding their halal product portfolios through their e-commerce platforms, offering competitive pricing and doorstep delivery services to capture the growing digital-savvy consumer base.

Remaining Segments in Distribution Channel

The European halal food and beverage market is further served by convenience stores, specialty stores, and other distribution channels, each playing a unique role in meeting consumer demands. Convenience stores offer accessibility and quick shopping experiences, particularly beneficial for last-minute purchases and daily essentials. Specialty stores provide focused expertise and a curated selection of halal products, often featuring dedicated experts who can provide product information and address consumer queries. Other distribution channels, including departmental stores, pharmacies, drug stores, and vending machines, contribute to the market by offering specialized product categories and serving specific consumer needs in various locations. These channels collectively enhance the accessibility and availability of halal products across different consumer segments and geographical locations.

Europe Halal Food and Beverage Market Geography Segment Analysis

Halal Food and Beverage Market in Turkey

Turkey stands as the dominant force in the European halal food and beverage market, commanding approximately 51% of the total market share in 2024. The country's prominence in the halal food sector is deeply rooted in its Muslim-majority society and supportive government policies. Turkey has emerged as a hotspot for halal-certified products, not just in Europe but globally, attributed to its strong economic growth and relatively affluent community compared to other Islamic nations. The market's strength is further enhanced by manufacturers capitalizing on product innovation while focusing on global consumption trends, such as organic, vegan, gluten-free, and cruelty-free products. Local manufacturers and retailers are actively participating in this growing market by offering halal-certified foods through their own brands. Unlike other European nations, halal certification in Turkey is viewed more as a religious responsibility than a commercial concern, which has helped maintain high standards and consumer trust. The country's strategic position between Europe and Asia has also contributed to its role as a major hub for halal food production and distribution.

Halal Food and Beverage Market in Italy

Italy's halal food and beverage market is projected to grow at approximately 7% CAGR during 2024-2029, marking it as the fastest-growing country market in Europe. The Italian market's dynamic growth is driven by innovative approaches from local companies in response to increasing global demand for halal-based foods. The country's rich culinary heritage has been successfully adapted to meet halal requirements, particularly in traditional Italian favorites such as pasta and pizza. Italian manufacturers are increasingly focusing on producing products that combine "made in Italy" quality with halal certification, creating a unique value proposition in the market. The country has also witnessed a significant rise in halal-certified production facilities, with companies like Cogemat Srl, Assofood SpA, and D'autore Srl leading the way. The market's growth is further supported by the increasing adoption of virtual supermarkets and mobile phone shopping platforms, which have enhanced the accessibility of halal products to consumers. Italian companies are particularly successful in maintaining the delicate balance between traditional Italian culinary excellence and halal compliance.

Halal Food and Beverage Market in United Kingdom

The United Kingdom has established itself as a significant player in the European halal food and beverage market, with London serving as a major hub for halal food innovation and distribution. The market's strength is built on the country's diverse Muslim population and increasing acceptance of halal products among non-Muslim consumers. British retailers have shown remarkable adaptability in meeting halal requirements, with major supermarket chains expanding their halal selections from predominantly meat products to include confectionery, breads, cereals, and snacks. The country's halal certification infrastructure is well-developed, with organizations like the Halal Monitoring Committee (HMC) ensuring strict compliance with Islamic dietary laws. The UK market is characterized by its innovative approach to halal product development, particularly in the ready-to-eat and convenience food segments. The country has also witnessed a significant rise in halal-focused startups and specialty food manufacturers, contributing to market diversification and product innovation.

Halal Food and Beverage Market in Russia

Russia's halal food and beverage market has evolved significantly, driven by its growing Muslim population and strengthening geopolitical ties with Islamic nations. The market's development is characterized by a strong focus on quality assurance and international certification standards. Russian manufacturers prefer obtaining certification from foreign organizations, particularly from Islamic countries, to ensure higher quality and stricter halal-suitable conditions. The country's halal food sector has benefited from promotional events and conferences held by partners from geopolitical and strategic alliances, such as the OIC Stakeholders Forum. The market has also seen increased participation from both domestic and international players, particularly in the halal meat processing and confectionery segments. Russian retailers have responded to the growing demand by creating dedicated halal sections in stores and supermarkets, making these products more accessible to consumers.

Halal Food and Beverage Market in Other Countries

The halal food and beverage market in other European countries, including Germany, France, Spain, and Belgium, demonstrates diverse growth patterns and market characteristics. These markets are characterized by varying levels of market maturity and consumer awareness. Germany's market is particularly notable for its focus on premium quality halal products, while France's market benefits from its large Muslim population and sophisticated retail infrastructure. Spain's market leverages its historical Islamic heritage and growing halal tourism sector, while Belgium has emerged as an important logistics hub for halal products. These countries have developed distinct approaches to halal certification and market development, influenced by their local Muslim populations, regulatory environments, and consumer preferences. The growth in these markets is supported by increasing awareness of halal products among non-Muslim consumers and the expansion of international halal food companies into these regions.