Market Trends of Europe Hair Styling Products Industry
This section covers the major market trends shaping the Europe Hair Styling Products Market according to our research experts:
Demand for Organic/Natural Products is Rising Rapidly
The high demand for natural ingredients has been quite evident in the European market, which has led to the majority of companies launching products with nature-inspired ingredients, especially ones with plant-inspired and premium botanical ingredients. The trend for natural ingredients is quite strong in hair styling products with many companies launching products focused on active botanical ingredients to attract the consumer.
Apart from nature-based ingredients, the use of preservatives is of growing concern. The potential health impact of artificial preservatives, such as benzoates is triggering the demand for natural preservatives. Thus, the demand for natural-ingredient-based hair gels is witnessing healthy growth from both developed and emerging countries of the region. For instance, Green People, which produce organic products, introduced a styling gel for men that is nutrient-packed and is of organic origin.
Increasing Demand for Hair Colorants is Driving the Market
The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The demand for funky and neon colors is also rising with the exchange of cultures and the spread of fashion across the global regions. The demand for hair colorants to cover the gray hair has been constantly growing in Europe, but the people are still worried regarding the side-effects of using hair colorants and think twice before acting upon the thought of hair coloring. Thus, the manufacturers of hair colorants are offering safer coloring solutions with claims like No-Ammonia to cater to the potential market.
