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Europe Hair Styling Products Market Size (2024 - 2029)

The market size of hair styling products in Europe is experiencing growth driven by factors such as changing lifestyles, increased disposable income, and product innovations. The demand for natural ingredients and organic formulations is influencing manufacturers to introduce products with clean labels. This market expansion is particularly notable among young adults who seek to maintain a presentable appearance. While global players dominate the market, domestic companies are also performing well by offering premium products.

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Market Size of Europe Hair Styling Products Industry

Europe Hair Styling Products Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.42 %
Market Concentration Low

Major Players

Europe Hair Styling Products Market Key Players

*Disclaimer: Major Players sorted in no particular order

Europe Hair Styling Products Market Analysis

Europe hair styling products market is anticipated to witness a CAGR of 2.42% during the forecast period (2020 - 2025).

  • Changing lifestyle, rising disposable income, product innovations, and marketing activities are some of the factors promoting the market growth of hair styling products in the region.
  • Natural ingredients and organic formulations are witnessing high demand in the market, compelling key manufacturers to launch hair-styling products with natural/clean product labels.
  • The hair styling products have gained popularity amongst the young adults who desire to look presentable at their workplaces, and at other occasions.
  • Also, the dominance of the global players in the market can be witnessed; the domestic players have been able to do significantly well in the market due to their premium offerings.

Europe Hair Styling Products Industry Segmentation

Europe hair styling products market is segmented by type into hair gel, hair colorants, hair spray, styling creams and waxes, and others. The market is also segmented by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online stores, and other distribution channels. The market is also classified by country into United Kingdom, France, Germany, Spain, Italy, Russia, and Rest of Europe.

By Type
Hair Gel
Hair Colorants
Hair Spray
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
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Europe Hair Styling Products Market Size Summary

The European hair styling products market is experiencing a steady growth trajectory, driven by evolving consumer lifestyles, increased disposable incomes, and innovative product offerings. The market is characterized by a strong demand for products with natural and organic formulations, as consumers become more conscious of the ingredients in their personal care products. This trend has prompted major manufacturers to introduce hair styling products featuring clean and nature-inspired labels, appealing particularly to young adults who prioritize a polished appearance in professional and social settings. The presence of both global and domestic players in the market adds to the competitive landscape, with domestic brands gaining traction through premium offerings that resonate with local consumer preferences.

The demand for natural ingredients in hair styling products is particularly pronounced, with companies focusing on active botanical ingredients to meet consumer expectations. Concerns over artificial preservatives have further fueled the shift towards natural alternatives, leading to a rise in the popularity of natural-ingredient-based hair gels. The market for hair colorants is also evolving, with consumers seeking safer, ammonia-free options to address gray hair while embracing trendy color choices. Despite the dominance of established global brands, domestic players are challenging their market positions by aligning product development with regional consumer needs. This dynamic environment presents opportunities for continued innovation and research in natural and organic product formulations, addressing the growing consumer demand for safer and more effective hair styling solutions.

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Europe Hair Styling Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Hair Gel

      2. 2.1.2 Hair Colorants

      3. 2.1.3 Hair Spray

      4. 2.1.4 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarket/Hypermarket

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

Europe Hair Styling Products Market Size FAQs

The Europe Hair Styling Products Market is projected to register a CAGR of 2.42% during the forecast period (2024-2029)

L'Oréal S.A., Unilever PLC, Procter & Gamble, Henkel AG & Co KGaA and Mandom corp are the major companies operating in the Europe Hair Styling Products Market.

Europe Hair Styling Products Market Report Snapshots

Hair Styling Products Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)