| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 194.34 Million |
| Market Size (2030) | USD 238.84 Million |
| CAGR (2025 - 2030) | 4.21 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Hair Loss Treatment Products Market Analysis
The Europe Hair Loss Treatment Products Market size is estimated at USD 194.34 million in 2025, and is expected to reach USD 238.84 million by 2030, at a CAGR of 4.21% during the forecast period (2025-2030).
Throughout the pandemic, millions of Europeans suffered devastating emotional stress like watching a loved one die, losing a job, working in life-threatening conditions, and bearing the brunt of violent political unrest that resulted in extreme hair loss conditions. With the growing hair fall issues, there is a surge in demand for hair loss treatment products across the world. There is an increasing awareness that hair loss treatment can help prevent hair loss and regenerate hair growth. Hence the demand is rising for hair loss treatment products globally.
The changing lifestyle coupled with the hectic schedule of consumers is leading to high-stress levels, resulting in frequent hair loss at an earlier age among the young population. This, in turn, is boosting the demand for hair loss treatment products in the region. Moreover, growing disposable income increases purchasing power, and a high emphasis on appearances is also acting as the key driver for the growth of the market. However, the presence of alternative treatment options for hair loss, such as hair transplant surgery, laser, and light-based therapies, are a few restraints for the market.
Europe Hair Loss Treatment Products Market Trends
Prevalence of Higher Hair Loss in European Countries Remains the Major Driving Force
Hair loss has become a pervasive concern among adults, with a majority of them experiencing hair-fall issues with growing age. Male pattern baldness is one of the most common forms of hair loss in men, which typically involves the appearance of a bald spot on the crown of the scalp accompanied by thinning at the temples. In the United Kingdom, about two-thirds of men are eventually likely to be affected by male pattern baldness, which means that about 7.4 million men are losing their hair, as per Men's Health Forum. In addition, with almost half of the men going bald at 50% prevalence, the worldwide phenomenon is most common in the Czech Republic, followed by Spain, Germany, France, and the United Kingdom. Nonetheless, 8 out of 10 countries with the most hair-loss issues are European nations. Thus, portraying a huge prominence of hair loss in Europe than in any other part of the world.
Growing PCOS/PCOD conditions among females is yet another source leading to hair loss in the region. About 1 in every 10 women in the United Kingdom is affected by it. As per Advanced Hair Studio UAE, at the regional level, the PCOS rates in Central and Eastern Europe are more than three times higher than those in the Western countries, portraying a proportional interest in hair-loss treatment products in the former country group. The pattern is often linked to distressing effects on mental and social well-being, reflecting a huge demand for products that prevent hair fall. The concern is also intensified with the escalating body dysmorphia led by omnipresent social media platforms. Users are easily swayed by the idea of a perfect appearance, which often leads them to buy over-the-counter hair-fall products. Hence the revenues of the major hair care brands are rising over the period of time, which is further benefitting the market studied.
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Germany Holds the Largest Market Share in the Region
Male pattern hair loss has significant negative effects on hair-loss-specific measures in men aged between 18 and 40 in Germany. The increasing hair loss or hair thinning problems created an opportunity for the existing players and new entrants to introduce a range of hair loss treatment products to tackle the issue. Therefore, companies initiated research to take advantage of the present market opportunity.
There is an increased awareness among Germans about the benefits of natural and organic products and the effects of harmful chemicals in the existing ones. Apart from that, the increase in the population addressing the issue or problem of hair loss among Germans is also driving the market's growth. Moreover, the market in the country is driven by the presence of prominent players, such as Henkel AG & Co., KGaA, and Alpecin. Being domestic players, these companies are aware of hair care preferences across different demographics in the country and are offering new products to customers in the region.
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Europe Hair Loss Treatment Products Industry Overview
Europe's hair loss treatment products market is highly competitive, with the presence of key players such as L'Oreal S.A., Procter & Gamble Company, Henkel AG & Co. KGaA, Natura & Co., and Unilever PLC. The key strategies adopted by the companies are new product launches, and mergers and acquisitions. The key players are actively focusing on gaining larger market shares through constant innovation in products and investments in R&D activities.
Europe Hair Loss Treatment Products Market Leaders
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Natura & Co.
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Procter & Gamble Company
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Henkel AG & Co., KGaA
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Loreal SA
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Unilever PLC
- *Disclaimer: Major Players sorted in no particular order
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Europe Hair Loss Treatment Products Market News
- In April 2022, Clariant Natural Ingredients announced the launch of Prunizen, a new natural 'feel good' active aimed at treating stress-induced hair loss, improving the vitality of the hair and the density, and ensuring the well-being of the hair and scalp.
- In December 2021, Procter & Gamble acquired a haircare & lifestyle brand Ouai, founded by beauty influencer and celebrity hairstylist Jen Atkin.
- In August 2021, a new line of natural hair care products launched by TRESemmé in the United Kingdom was named Pro Pure. It included three shampoo and conditioner pairs, namely Damage Recovery, Radiant Color, and Airlight Volume.
Europe Hair Loss Treatment Products Industry Segmentation
Hair-loss treatment products include all haircare products that claim to stop, control, or prevent hair loss.
The European hair loss treatment products market report analyses the recent trends, drivers, and challenges regarding the market. The market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into shampoo & conditioners, oils, serums, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, specialty stores, online retail stores, and other distribution channels. By geography, the market covers Germany, the United Kingdom, France, Spain, Italy, Russia, and other geographies. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
| Product Type | Shampoo & Conditioners |
| Oils | |
| Serums | |
| Other Product Types | |
| Distribution channel | Supermarkets/Hypermarkets |
| Pharmacies | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | Germany |
| United Kingdom | |
| France | |
| Spain | |
| Italy | |
| Russia | |
| Other Geographies |
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Europe Hair Loss Treatment Products Market Research FAQs
How big is the Europe Hair Loss Treatment Products Market?
The Europe Hair Loss Treatment Products Market size is expected to reach USD 194.34 million in 2025 and grow at a CAGR of 4.21% to reach USD 238.84 million by 2030.
What is the current Europe Hair Loss Treatment Products Market size?
In 2025, the Europe Hair Loss Treatment Products Market size is expected to reach USD 194.34 million.
Who are the key players in Europe Hair Loss Treatment Products Market?
Natura & Co., Procter & Gamble Company, Henkel AG & Co., KGaA, Loreal SA and Unilever PLC are the major companies operating in the Europe Hair Loss Treatment Products Market.
What years does this Europe Hair Loss Treatment Products Market cover, and what was the market size in 2024?
In 2024, the Europe Hair Loss Treatment Products Market size was estimated at USD 186.16 million. The report covers the Europe Hair Loss Treatment Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Hair Loss Treatment Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Hair Loss Treatment Products Industry Report
Statistics for the 2025 Europe Hair Loss Treatment Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Hair Loss Treatment Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
