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Europe Hair Care Market Size (2024 - 2029)

The European hair care market is poised for growth, driven by consumer demand for quality and innovative products. The increasing popularity of veganism, particularly in regions like Germany, is contributing to the rise in demand for organic vegan hair care products. Women across all age groups are significant consumers, with a notable increase in hair oil usage in the United Kingdom due to heightened awareness of its benefits. The diverse climatic conditions in Europe further enhance the demand for hair care products such as shampoos, conditioners, and oils. Manufacturers are leveraging innovative marketing strategies, including social media, to enhance brand visibility and capture market share in this dynamic environment.

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Market Size of Europe Hair Care Industry

Europe Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 21.34 Billion
Market Size (2029) USD 24.02 Billion
CAGR (2024 - 2029) 3.08 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

European Hair Care Market Analysis

The Europe Hair Care Market size is estimated at USD 21.34 billion in 2024, and is expected to reach USD 24.02 billion by 2029, growing at a CAGR of 3.08% during the forecast period (2024-2029).

Consumer behavior towards maintaining a quality life makes Europe a potential market for innovations and launches in hair care products. Furthermore, veganism is rising among the new and old generations of European regions such as Germany, adding to the demand for organic vegan hair care products. Brands such as XMONDO, verb, and sun bum provide vegan and cruelty-free hair care products in the European market. In Europe, the usage of hair care products like hair oil is strongly driven by women of all age groups. Recently, an increase in hair oil usage was witnessed in the United Kingdom, owing to consumer awareness of its benefits. The ex-pat population is the major consumer of hair oil in the United Kingdom, driving the product's sales. According to the migration statistics published on the United Kingdom parliament's website, 6.0 Million (9% of the country's population) ex-pats were living in the United Kingdom in 2021.

Additionally, due to the climatic properties in Europe, hair care products such as shampoo, conditioners, and hair oils, including jojoba, argan, and avocado, are highly used for hair and skin applications, thus boosting the growth of the hair oil market in Europe. Owing to the factors above, manufacturers worldwide are using innovative strategies to promote their products in the European market. For instance, Brands such as Parachute, Goldwelland sky organics increased their brand awareness in the European market with the help of social media such as Instagram and VK using content marketing and targeted ads.

European Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving hair. Europe's hair care market is segmented by product type, distribution channel, and geography. The market is segmented based on product type: Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/drugstores, online retail stores, and other distribution channels. By geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drugstores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Hair Care Market Size Summary

The European hair care market is poised for steady growth, driven by evolving consumer preferences and increasing awareness of hair health. The region's market is characterized by a strong demand for innovative and organic products, particularly vegan and cruelty-free options, as consumers become more conscious of the ingredients in their hair care products. The rise of veganism, especially in countries like Germany, has spurred the popularity of organic vegan hair care brands. The market is also witnessing a surge in the use of hair oils, particularly among women and expatriates in the United Kingdom, due to heightened awareness of their benefits. The diverse climatic conditions across Europe further boost the demand for specialized hair care products such as shampoos, conditioners, and oils infused with natural ingredients like jojoba, argan, and avocado, which are sought after for their nourishing properties.

The competitive landscape of the European hair care market is dominated by major players such as L'Oréal, Unilever, Kao Corporation, Procter & Gamble, and Henkel, who are focusing on product innovation, sustainability, and expanding their distribution channels to maintain market share. The market is also benefiting from the growth of online distribution channels, making hair care products more accessible and affordable to consumers. The increasing prevalence of hair issues among millennials, coupled with a busy lifestyle that drives spending on salon services, further propels market growth. Social media and digital marketing play a crucial role in raising awareness and influencing consumer choices, with brands leveraging these platforms to promote their offerings. The introduction of new product lines, such as shampoo and conditioner bars, highlights the industry's commitment to sustainability and innovation, catering to the growing demand for eco-friendly and effective hair care solutions.

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Europe Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Loss Treatment Products

      4. 2.1.4 Hair Colorants

      5. 2.1.5 Hair Styling Products

      6. 2.1.6 Perms and Relaxants

      7. 2.1.7 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmacies/Drugstores

      4. 2.2.4 Specialty Stores

      5. 2.2.5 Online Retail Stores

      6. 2.2.6 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Hair Care Market Size FAQs

The Europe Hair Care Market size is expected to reach USD 21.34 billion in 2024 and grow at a CAGR of 3.08% to reach USD 24.02 billion by 2029.

In 2024, the Europe Hair Care Market size is expected to reach USD 21.34 billion.

Europe Hair Care Market Report Snapshots

European Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)