Market Share of Europe Hair Care Industry
Europe's haircare market is highly competitive with key players such as Loreal SA, Unilever PLC, Kao Corporation, Procter & Gamble Company, and Henkel AG & Co., KGaA. The major strategies adopted by the companies operating in the hair care market include product innovations, expansions, and mergers and acquisitions. Companies are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market. Sustainable competitive advantage through innovation is the main criterion for the growth of the market share of major players across the region.
European Hair Care Market Leaders
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Henkel AG & Co., KGaA
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Kao Corporation
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Unilever PLC
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L'Oréal S.A.
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Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
