Market Trends of Europe Gluten Free Foods & Beverages Industry
Demand For Gluten-Free Dairy Products is Increasing
The European gluten-free food market is growing due to the increasing demand for various gluten-free bakery products. The surge in demand for gluten-free bread, cakes, cookies, and pastries is driven by innovations that enhance taste and texture, positively influencing the market. According to the government of Canada, the retail baked goods market in the European Union is expected to witness higher sales in Italy, Netherlands, Italy, and Poland, witnessing a CAGR of approximately 3% in the forthcoming year.
Sustainability is becoming an increasingly important focus for bakery manufacturers operating in the European market. Consumers are seeking bakery products that meet their dietary needs and align with their ethical and environmental values. As a result, manufacturers are focusing on sustainable sourcing of ingredients and eco-friendly packaging. These practices meet consumer demand for bakery products that are not only good for their health. For instance, manufacturers such as Bob Red Hill, Amy's Kitchen Inc., and Kraft Heinz Company have been recognized for their quality and sustainable products and awarded various certifications, including B Corp certification, Non-GMO Project verified, and Safe Quality Food (SQF).
The United Kingdom Dominates Market
The demand for gluten-free products in the United Kingdom is driven by fitness-focused and health-conscious consumers. Gluten-containing foods are often high in carbohydrates and fats, prompting a shift toward gluten-free alternatives. This trend is especially strong in the breakfast cereal market, where gluten-free options have gained popularity. The segment is expected to grow significantly as more consumers seek nutritious and convenient gluten-free meals. Increasing availability and variety of gluten-free cereals further fuel this growth.
The market for free-from foods in the region is expected to grow significantly, driven by the increasing product launches that are both gluten-free and allergen-free. During the forecast period, the demand for allergen-free products is anticipated to boost the growth of the food and beverage market, offering worry-free options for consumers sensitive to gluten, soy, and other allergens. Consequently, manufacturers are introducing innovative products to meet the evolving needs of this expanding market.
