Market Trends of Europe Garment Steamers Industry
Germany Leading the European Market
With a continuous rise in the European apparel market, women's apparel in Germany is emerging with a significant share in the demand for apparel, leading to firms focusing on gender aspects while designing their products. Among the European region, Germany has emerged with the largest market value of apparel, making it an emerging country in terms of demand and sales of garment steamers. The continuous rise in the value of smart homes and smart home appliances in Germany is expected to increase the adoption rate of garment steamers over the coming period. Rising urbanization in Germany which exists at more than 77%, is resulting in an increasing household expenditure for care of their clothes and garments with a rise in outdoor employment opportunities. These trends make Germany a major market for manufacturers to expand their sales of garment steamers and raise sales revenue.
Rising Demand from Working Population
The demand for steam cleaners in Europe is observing a continuous rise with an increasing working population and a continuous decline in the unemployment rate post-covid in the country. Increasingly busy lifestyles are leading to people preferring to use convenient devices for completing their tasks effectively and quickly, with rising working professionals preferring garment steamers over irons as they provide users with better and more effective steam to remove harmful contaminants from clothes. Netherlands, Switzerland, Germany, and Sweden have emerged among some of the european countries with the highest value of employment rate, leading to a rising expenditure by the people for maintaining their clothes and dresses. These trends are leading to an increasing working population of Europe emerging as a major demand segment for European garment steamers sales.
