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Europe Garment Steamers Market Size (2024 - 2029)

The Europe Garment Steamers Market is experiencing growth driven by the increasing demand for efficient clothing management solutions, particularly portable steamers. This demand is fueled by the expanding apparel market and the shift towards environmentally friendly, energy-efficient products. The market's expansion is supported by rising consumer spending, the adoption of smart appliances, and a growing middle class with changing lifestyles. The post-COVID-19 recovery has further boosted the market, as more consumers invest in home appliances and seek sustainable cleaning methods.

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Market Size of Europe Garment Steamers Industry

Europe Garment Steamers Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 782.62 Million
Market Size (2029) USD 968.31 Million
CAGR (2024 - 2029) 4.35 %
Market Concentration Medium

Major Players

Europe Garment Steamers Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Garment Steamers Market Analysis

The Europe Garment Steamers Market size is estimated at USD 782.62 million in 2024, and is expected to reach USD 968.31 million by 2029, growing at a CAGR of 4.35% during the forecast period (2024-2029).

With a continuously increasing apparel market in Europe, demand for garment steamers is also observing a continuous rise. As customers are seeking time-saving alternatives for managing their clothes, portable steamers have emerged as a valuable and efficient solution to remove wrinkles and rejuvenate clothing. Rising product innovation in the market is leading garment steamers' products to become more sophisticated with smart features and replacing traditional handheld garment steamers and irons.

Europe is one of the most important markets for garment steamers due to the growing middle class, with rapidly changing lifestyles and improving living standards. The rising need for environmentally friendly, energy-efficient equipment and the high purchasing power of end consumers are driving the demand for steamers in Europe, with increasing penetration of smart appliances over the years has created a positive externality for the adoption of garment steamers.

Post-COVID-19, the handheld steamer market in Europe recovered strongly with a rise in outdoor activities and consumer spending on home appliances. Europe exists with a population of more than 22 million using smart appliances driving sales of garment steamers in the region. As steamers operate solely, they reduce the dependence of users on chemical-based cleaning products, with rising awareness of environmentally friendly cleaning methods boosting the market.

Europe Garment Steamers Industry Segmentation

A garment cleaner exists as an electronic device used for removing wrinkles from garments and fabrics using high-temperature steam, the device uses heat to kill any bacteria or germ present in the cloth and is emerging as a substitute for irons present in the market.

The study gives a brief description of the Europe garment steamers market. It includes details on garment steamer sales, investment by garment steamer manufacturers, and the launch of new garment steamer products. The European garment steamers market is segmented by product type, end-user, distribution channel, and country. By product type, the market is segmented into handheld steamer and upright steamer. By end use, the market is segmented into household and commercial. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, multi-brand stores, online, and others. By country, the market is segmented into Germany, Italy, the United Kingdom, France, and the rest of Europe. 

The report also covers the market sizes and forecasts for the European garment steamers market in value (USD) for all the above segments.

By Type
Handheld Steamer
Upright Steamer
By End-User
Household
Commercial
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Multi-Brand Stores
Online
Other Distribution Channels
By Country
Germany
Italy
United Kingdom
France
Rest of Europe
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Europe Garment Steamers Market Size Summary

The Europe garment steamers market is experiencing a robust growth trajectory, driven by the increasing demand for efficient and time-saving clothing care solutions. As the European apparel market continues to expand, the popularity of portable steamers is rising, offering consumers a convenient alternative to traditional ironing methods. This shift is further fueled by advancements in product innovation, with steamers incorporating smart features that enhance their functionality and appeal. The market is also benefiting from the growing middle class in Europe, which is characterized by rapidly changing lifestyles and improved living standards. The demand for environmentally friendly and energy-efficient appliances is on the rise, supported by the high purchasing power of consumers and the increasing penetration of smart home devices.

Germany stands out as a significant market within Europe, driven by its large apparel market and high urbanization rate. The country's focus on smart home appliances is expected to boost the adoption of garment steamers, as consumers seek convenient solutions for garment care. The post-COVID recovery has further strengthened the market, with a rise in outdoor activities and increased consumer spending on home appliances. The busy lifestyles of working professionals in countries like the Netherlands, Switzerland, and Sweden are contributing to the growing preference for garment steamers over traditional irons. The market is partially fragmented, with key players such as Conair LLC, Groupe SEB, Jiffy Steamer, Koninkreike Phillips N.V, SALAV USA, and Haier Group Corporation driving competition and innovation. Recent partnerships and product launches, such as those by Arçelik and Philips, are expected to enhance the market's growth prospects by strengthening supply chains and expanding product offerings.

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Europe Garment Steamers Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Sales of Apparel and Garments in Europe

      2. 1.2.2 Energy Efficient & Smart Appliances Garment Steamer Driving the Sales

    3. 1.3 Market Restraints

      1. 1.3.1 Increase in Price of Consumer Electronic Appliances

    4. 1.4 Market Opportunities

      1. 1.4.1 Rising Demand for Consumer Specific Garment Steamer Product

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in Europe Garment Steamers Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Handheld Steamer

      2. 2.1.2 Upright Steamer

    2. 2.2 By End-User

      1. 2.2.1 Household

      2. 2.2.2 Commercial

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hypermarkets/Supermarkets

      2. 2.3.2 Specialty Stores

      3. 2.3.3 Multi-Brand Stores

      4. 2.3.4 Online

      5. 2.3.5 Other Distribution Channels

    4. 2.4 By Country

      1. 2.4.1 Germany

      2. 2.4.2 Italy

      3. 2.4.3 United Kingdom

      4. 2.4.4 France

      5. 2.4.5 Rest of Europe

Europe Garment Steamers Market Size FAQs

The Europe Garment Steamers Market size is expected to reach USD 782.62 million in 2024 and grow at a CAGR of 4.35% to reach USD 968.31 million by 2029.

In 2024, the Europe Garment Steamers Market size is expected to reach USD 782.62 million.

Europe Garment Steamers Market Report Snapshots

Europe Garment Steamers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)