Functional Beverage Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe's Functional Beverage Market is Segmented by Type (Energy Drinks, Fortified Juice, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Types); Distribution Channel (Supermarkets/Hypermarkets, Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and Country (United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe). The market size is provided in terms of value (USD Million) during the forecasted years for the above segments.

Functional Beverage Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Functional Beverage Market Size

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Europe Functional Beverage Market- Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 32.86 Billion
Market Size (2030) USD 45.61 Billion
CAGR (2025 - 2030) 6.78 %
Market Concentration Low

Major Players

Europe Functional Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Functional Beverages Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Europe Functional Beverage Market Analysis

The Europe Functional Beverages Market size is estimated at USD 32.86 billion in 2025, and is expected to reach USD 45.61 billion by 2030, at a CAGR of 6.78% during the forecast period (2025-2030).

Functional beverages such as energy drinks offer various health benefits due to the presence of carbohydrates, electrolytes, and minerals such as calcium, magnesium, and sodium. They keep the body hydrated during activities that require excessive energy such as sports, exercises, and workouts. Similarly, the consumption of probiotic drinks helps prevent bowel diseases and strengthen the immune system. These benefits coupled with rising consumer awareness are driving the growth of the market. For example, in the United Kingdom, 21% of functional beverage consumers show an interest in sports or energy drinks that support brain function. In addition, the growing popularity of e-commerce is anticipated to further boost the growth of the functional beverage market in Europe during the forecast period. However, increasing concerns about obesity will reduce the demand in the market.

Consumer trends in the health and wellness market are influenced by multiple factors such as the rising demand for healthier drinks. The aging population is fueling the demand to overcome or prevent adverse health conditions, as they consider these functional beverages as 'meal bottles'. Consumers demand high-quality products including organic and natural products due to rising health consciousness. Moreover, the change in consumption patterns in favor of the convenience food industry is supporting market demand. Consumers are looking for healthy alternatives to carbonated drinks such as functional water. German consumers focus more on the quality of functional water as compared to its price while making a purchase and usually prefer well-established brands to private label lines. Manufacturing companies in energy drinks, sports drinks, and functional water in Germany are launching promotional campaigns and advertisements through the use of celebrity endorsements, TV commercials, and other communication methods to gain consumer attention.

Moreover, increasing demand for innovative products, like plant-based and lactose-free beverage products, drives the market study, while the inclusion of CBD-infused functional beverages is expected to be an opportunity for the future market.

Europe Functional Beverage Industry Overview

The European functional beverage market is a fragmented market with various players operating across segments. Major recognized players include PepsiCo, Coca-Cola, Red Bull, Fonterra Co-operative Group, and Monster Energy. Due to the high growth potential in the region, most companies are trying to expand their presence in the market. Few major players dominate the market due to their extensive distribution channels. Merging is the second most preferred strategy. Major players are merging with local ones to gain dominance in local markets. Product pricing is another strategy adopted by companies.

Europe Functional Beverage Market Leaders

  1. Red Bull

  2. PepsiCo, Inc.

  3. The Coca-Cola Company

  4. Fonterra Co-operative Group

  5. Monster Energy

  6. *Disclaimer: Major Players sorted in no particular order
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Europe Functional Beverage Market News

In January 2022, Monster drinks launched its new flavor to its core energy drinks lineup with Monster Energy Ultra Watermelon. The products were retailed in supermarkets and convenience stores across the United Kingdom and different parts of Europe.

In April 2021, PepsiCo launched the Rockstar Energy beverage with hemp seed extract in Germany. Rockstar Energy + Hemp contains caffeine, guarana, and taurine.

In January 2021, Coca-Cola European Partners (CCEP) added three new flavors, namely, Monster Mule, Monster Ultra Fiesta, and Monster Juiced Monarch to its 500ml Monster energy drink range.

Europe Functional Beverage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Energy Drinks
    • 5.1.2 Sports Drinks
    • 5.1.3 Fortified Juice
    • 5.1.4 Dairy and Dairy Alternative Drinks
    • 5.1.5 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Health Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Country
    • 5.3.1 Germany
    • 5.3.2 United Kingdom
    • 5.3.3 France
    • 5.3.4 Italy
    • 5.3.5 Spain
    • 5.3.6 Russia
    • 5.3.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Position Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 Red Bull GmbH
    • 6.3.3 The Coca-Cola Company
    • 6.3.4 Danone SA
    • 6.3.5 Monster Beverage Corporation
    • 6.3.6 Keurig Dr Pepper Inc.
    • 6.3.7 Fonterra Co-operative Group
    • 6.3.8 Energy Beverages LLC
    • 6.3.9 Nestle SA
    • 6.3.10 Rockstar Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Functional Beverage Industry Segmentation

A functional beverage is a conventional liquid food marketed to highlight specific ingredients or supposed health benefits. The European functional beverage market is segmented by type, distribution channel, and country. By type, it is segmented into energy drinks, fortified juice, sports drinks, dairy and dairy alternative drinks, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, health stores, convenience stores, online retail stores, and other distribution channels. By country, the market is segmented into Germany, the United Kingdom, France, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Type Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Drinks
Other Types
Distribution Channel Supermarkets/Hypermarkets
Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Country Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
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Europe Functional Beverage Market Research FAQs

How big is the Europe Functional Beverages Market?

The Europe Functional Beverages Market size is expected to reach USD 32.86 billion in 2025 and grow at a CAGR of 6.78% to reach USD 45.61 billion by 2030.

What is the current Europe Functional Beverages Market size?

In 2025, the Europe Functional Beverages Market size is expected to reach USD 32.86 billion.

Who are the key players in Europe Functional Beverages Market?

Red Bull, PepsiCo, Inc., The Coca-Cola Company, Fonterra Co-operative Group and Monster Energy are the major companies operating in the Europe Functional Beverages Market.

What years does this Europe Functional Beverages Market cover, and what was the market size in 2024?

In 2024, the Europe Functional Beverages Market size was estimated at USD 30.63 billion. The report covers the Europe Functional Beverages Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Functional Beverages Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Functional Beverage in Europe Industry Report

Statistics for the 2025 Europe Functional Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Functional Beverages analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Functional Beverage Market in Europe Report Snapshots