Market Trends of Europe Fruit & Vegetable Ingredients Industry
This section covers the major market trends shaping the Europe Fruit & Vegetable Ingredients Market according to our research experts:
Increasing Popularity of Fruit Ingredients in Functional Foods and Beverages
The growth in the consumption of ready-to-eat products with high nutritional value that are consistent in taste, save time, and include exotic fruit and vegetable ingredients is driving the market. A rise in the number of fitness enthusiasts and a growing consumer inclination toward a healthy lifestyle are expected to be the key growth drivers of the functional food and beverage market. People's increased participation in sports on a national and international level is expected to increase the number of athletes, which will accelerate growth throughout the functional beverages market forecast period.Functional beverage processing companies are introducing beverages with low calories and fats and adding fruit and vegetable ingredients and flavor additives to appeal to refined tastes, owing to the growing number of casual users of sports and energy drinks. This factor allows them to spend more on healthy foods, such as superfruits, than on artificial foods with flavors, colors, and preservatives, thereby increasing their expenditure levels. Some of the fruit ingredients, such as Goji berries, are tiny, red fruits packed with antioxidants and powerful medicinal properties. These berries are often sold powdered or dried. In addition, they are added to many supplements and juice blends, which propels the demand for beverages such as juices in the region.
The shift toward healthy eatables, driven by the rising adoption of vegan lifestyles and the growing realization of the crucial role of fruits and vegetables in disease prevention, is also accelerating market growth in the region. The companies are also focusing on launching ingredients that can be used in functional food and beverage products by partnering with key players to gain a competitive advantage and entice customers. For instance, in July 2021, Taiyo GmbH partnered with Asiros to produce high-fiber fruit powders that can be incorporated into functional beverages and foods that are popular among consumers on the market.
United Kingdom Holds the Significant Share in the Region
The market for fruit and vegetable ingredients in the United Kingdom is expected to grow during the forecast period, owing to the increasing use of natural and organic fruit and vegetable pastes and purees in various food processing and beverage industries in the country. Fruit and vegetable powders, purees, and concentrates are used in making confectionery products, snack items, sauces, salad dressings, and dips. Thereby, the growing use of natural fruit and vegetable ingredients in various industrial sectors, such as dairy, bakery, beverages, and dietary supplements, among others, owing to the color, texture, flavor, and functional properties of these ingredients, has helped drive the growth of the market over the review period. The growing use of fruit ingredients in the beverage industry across the country also drives the market. Fruit juices are among the most commonly consumed and preferred by consumers in the market. For instance, the total consumption of fruit juices in the United Kingdom stood at about 956 million liters in 2021, as per the British Soft Drinks Association. Due to the market's demand for fruit juices, manufacturers are focusing on manufacturing their products from organic and non-GMO fruit ingredients.
