European Fruit & Vegetable Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Fruit & Vegetable Ingredients Market Analysis

During the time frame of the forecast, the European Fruit and Vegetable Ingredient Market is expected to register a CAGR of 4.46 %.

The market is primarily driven by the growing usage of vegetable ingredients in ready-to-eat food products that include snacks, ready-to-eat meals, and other processed foods, which are often preferred by consumers in the region owing to factors such as ease of preparation and storage. According to the Office for National Statistics (UK), in 2021, the sales of prepared meals and dishes increased to approximately USD 5.07 billion, a rise over USD 4.78 billion in 2020. Fruits and vegetable ingredients of various forms, such as powders and pieces, play a significant role in desserts, beverages, and other applications for their taste, color, nutritional content, and texture, among other characteristics. Additionally, ingredients such as fruit and vegetable powders are often utilized as a seasoning, filling, or topping in various food and beverage recipes. Also, more and more botanical ingredients are being used to make dietary supplements and nutraceuticals because they have a lot of nutrients and are good for your health.

There is an increased consumer preference for fresh produce, like freeze-dried and frozen fruit and vegetable ingredients, with increasing awareness about their higher nutritional value, which is boosting the market in the region. The market is primarily driven by the extensive utilization of fruit and vegetable ingredients in dairy applications across the region. Dairy products such as smoothies, shakes, ice creams, and flavored milk are a few of the commonly observed finished products in which fruit ingredients are used on a large scale. Weight management and general health and well-being are the biggest concerns for European consumers. This is driving the demand for fruit- and vegetable-based powders and pieces that can be easily added to flavored water, juices, and yogurts, which is driving market growth.

Europe Fruit & Vegetable Ingredients Market Trends

This section covers the major market trends shaping the Europe Fruit & Vegetable Ingredients Market according to our research experts:

Increasing Popularity of Fruit Ingredients in Functional Foods and Beverages

Europe Fruit & Vegetable Ingredients Industry Segmentation

Fruit and vegetable ingredients are suitable for various food and beverage applications, helping to increase the appeal of food items. Fruit and vegetable ingredients are widely employed in the food and beverage industries, and they come in puree, concentrates, small pieces, and other forms. The Europe Fruit and Vegetable Ingredient Market is segmented by ingredient type, product type, application, and geography. By ingredient type, the market is segmented into fruits and vegetables. By product type, the market is segmented into concentrates, pastes and purees, pieces and powders, and NFC juices. By application, the market is segmented into beverages, confectionery products, bakery products, soups and sauces, dairy products, and RTE products. Based on geography, the market is segmented into Germany, the United Kingdom, France, Russia, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).