Market Trends of Europe Frozen Snacks Industry
This section covers the major market trends shaping the Europe Frozen Snacks Market according to our research experts:
Potato Snacks Emerged as a Prominent Segment
Potatoes are among the most preferred choices for snacking, in the region, owing to preferences according to the local palate, their ability to satiate hunger, due to the presence of carbs that provide energy to the consumers' body, and their health benefits, as they are packed with minerals and vitamins. According to the Federal Center for Nutrition (BZfE), the consumption of freshly cooked potatoes decreased, whereas the consumption of finished potato products, including frozen potato snacks, has increased across the country. Germany is among the largest importers of their products, owing to higher consumer demand. Netherlands, Belgium, and the United Kingdom are the prominent producers of frozen potato products in the region, followed by Germany.
Germany Held a Significant Share in the Market
The fact that frozen foods are popular and in great demand in Germany is shown by the latest market data survey by Dti-das Deutsches Tiefkühlinstitut- the Association of the Frozen Food Industry in Germany: Total sales of frozen products in Germany in 2017 increased to 3,730 million metric ton (3,632 million metric ton in 2016). Many consumers are increasingly looking for a convenient frozen snack, which delivers health benefits, tastes good, and offers a healthy snacking experience. Other factors, such as packaging and shelf-life enhancement, are further contributing to the growth opportunities of the frozen snack market. Furthermore, factors, such as developments in the retail landscape and technological advancements in the cold chain, are driving the market studied.
