Market Share of Europe Frozen Food Industry
The frozen food market in Europe is highly competitive, with the presence of global as well as regional players. The existence of global players is boosting the competition for local operators in the region. Alongside this, the players are focused on sustaining their position in the market, focusing majorly on expanding their businesses and uplifting the brand image. To promote their respective businesses, these players are adopting product innovation and expansion as their key strategies. Some of these key players include General Mills Inc., Unilever Plc, Nestle SA, Tyson Foods Inc., and Nomad Foods Ltd, among others. The key players in the market are catering to both online and offline retail channels in order to expand their reach in the market. For instance, in May 2021, Iceland and The Food Warehouse launched a Del Monte Frozen Fruit range across offline stores and online platforms.
Europe Frozen Food Market Leaders
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Tyson Foods, Inc.
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Nestle SA
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Unilever PLC
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General Mills Inc.
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Nomad Foods Europe Limited
*Disclaimer: Major Players sorted in no particular order
