Europe Frozen Food Companies (2024 - 2029)

Europe Frozen Food Market Companies Summary

The European frozen food market has seen a rise in demand due to changing lifestyles and dietary habits. This surge in demand for convenience foods like frozen foods has led manufacturers to adapt their product offerings. For example, with the increase in veganism, some companies have begun to produce plant-based frozen food items, catering to this emerging consumer base. Moreover, the focus on reducing food waste has also benefitted the market, as frozen goods have a longer shelf life, reducing waste across the supply chain. The frozen food market in Europe is highly competitive, with the presence of both global and regional operators. To maintain their market position, these businesses are focusing on expansion and enhancing their brand image. Product innovation and expansion are key strategies adopted by these firms. They are catering to both online and offline retail channels in order to widen their market reach. For instance, new frozen fruit ranges have been launched across offline stores and online platforms.