Europe Frozen Desserts Market Size (2024 - 2029)

Europe Frozen Desserts Market Size Summary

The Europe frozen desserts market is experiencing a notable transformation, driven by a consumer shift towards products that balance indulgence with health benefits. This trend has opened avenues for gourmet yogurt producers to introduce innovative offerings, intensifying competition with other chilled desserts. Ice cream remains the dominant product category, with its growth influenced by factors such as flavor variety, fat content, sweetness, and texture. The COVID-19 pandemic has further propelled the market, with major players like Nestle and Unilever witnessing significant sales increases due to initial household stocking of frozen desserts. The demand for ice cream is also rising, fueled by health-conscious consumers seeking products made with natural flavors and sweeteners, as well as handcrafted options that emphasize local sourcing and unique packaging.

In Italy, the demand for gelato is particularly high, supported by a robust presence of artisanal ice cream parlors and specialty shops offering gelato, custard, and sorbet. The market is characterized by intense competition, with regional and international players such as Unilever, Nestle, General Mills, and Mondelēz International leading the charge. These companies are strategically expanding their product portfolios to meet diverse consumer preferences, particularly in the ice cream segment. The focus on 'better for you' options, including smaller portion sizes and ingredients like vegetables, oats, soy, and dairy-free varieties, is further boosting the appeal of natural flavored ice creams.