| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 2.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Food Spreads Market Analysis
The Europe Food Spread Market is expected to register a CAGR of 2.1% during the forecast period.
- The trend of health consciousness among consumers has led to an increased demand for nutritious and healthy spreads free from additives, preservatives, gluten, and trans-fat. Consumers increasingly prefer natural or low-sugar and sugar-free spreads, which may lead to long-term changes in customer behavior and demand.
- The European food spread market is closely tied to ethnic flavors, raw material perceptions, and the consumption patterns of bread. The demand for 100% fruit-based spreads is a significant factor driving the market. In the United Kingdom, changing consumer preferences and cautious spending habits are influencing the types of sweet spreads purchased.
- Currently, the jams and jellies segment holds the largest share of the market. It is expected to remain a significant segment during the forecast period due to its high market penetration and product reinvigoration by manufacturers. The COVID-19 pandemic led European consumers to adopt healthier lifestyles, resulting in increased consumption of hazelnut-based spreads, which are associated with a lower risk of heart disease. As a result, the nut-based spread market is expected to register further growth due to changing consumer preferences.
Europe Food Spreads Market Trends
High Demand for Fruit-based Spreads
- Fruit-based spreads, such as jellies, marmalades, conserves, and preserves, are a popular addition to breakfast meals for many consumers. The consistency of these spreads can vary, with some being thicker than others. According to Statistics Sweden, in 2021, the export value of jams, marmalade, fruit jellies, and fruit or nut puree or nut pastes from Sweden was approximately USD 25.64 million. The rise of organized retailing has led to an increase in private-label fruit spread brands, contributing to the growth and consolidation of the retail food industry.
- Fruit spreads are more appealing to older European consumers than to younger consumers. In February 2023, Georgian company, Memoberry launched the production of berry and fruit jams. The jam is made from high-quality fruit and is sold in glass jars of 315 grams. With the introduction of this new product range, Memoberry aims to capitalize on the growing demand for natural and healthy food products in the European market. According to the Swedish Board of Agriculture, in 2020, the per capita consumption of jam, marmalade, and similar products based on fruit in Sweden amounted to 5.2 kilograms. Germany, the United Kingdom, Italy, and Spain are the other major countries that consume fruit spreads.
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United Kingdom is the Fastest Growing Market Segment
- To attract consumers' attention, new premium quality sweet spread products with eco-friendly packaging are being introduced in the UK market. The trend of baking at home has also contributed to the growth of the food spread market, as spreads are used in various baking operations throughout the day. However, sweet spreads face a challenge in terms of health and wellness, as they are often high in sugar, with the exception of honey, which is still popular due to its anti-bacterial properties.
- According to the UN Comtrade, the import value of natural honey in the UK was around USD 117.2 million in 2021, which is an increase from the previous year's import value of approximately USD 113.24 million. This indicates a growing demand for natural honey in the UK market. The UK population's fondness for bread, which is often consumed with spreads such as jams and butter, has led to a growing demand for nut-based spreads as a convenient, on-the-go option. The natural and healthy appeal of nut-based spreads has contributed to the segment's growth, with some products even including seeds to boost their health profiles.
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Europe Food Spreads Industry Overview
The food spread market in Europe is highly diverse, with a multitude of national and international competitors offering a wide range of products. These competitors continue to innovate, adding new ingredients such as fruits, nuts, honey, and chocolate to create unique products. Leading players in the market include Hero Group, Unilever PLC, Andros, Ferrero International S.A., and Orkla ASA.
In addition to product innovation, these key brands focus on strategic partnerships and strengthening their hold over online and offline distribution channels. They collaborate with various supermarkets and online grocery stores to sell their products effectively, increasing their reach among consumers. This approach enables these brands to stay competitive and meet the growing demand for food spreads in Europe.
Europe Food Spreads Market Leaders
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Hero Group
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Unilever PLC
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Andros
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Ferrero International S.A.
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Orkla ASA
- *Disclaimer: Major Players sorted in no particular order
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Europe Food Spreads Market News
April 2022: Nuccy, a UK-based startup company, has recently introduced a new range of nut-based butter that contains Ashwagandha, an adaptogenic herb known for its health benefits. The range includes three flavors: almond cocoa, peanut cocoa, and hazel coco. The company claims that all the products in this range are naturally vegan, sugar-free, and palm oil-free, making them a healthy option for consumers.
March 2022: Pip & Nut, a UK-based food spread brand, partnered with Crosstown to introduce a new limited edition peanut butter spread called "cinnamon scroll almond butter." This new spread features the flavors of Zanzibari cinnamon and hand-picked Tongan vanilla. It is a vegan-friendly and gluten-free product, making it an ideal choice for health-conscious consumers. The collaboration with Crosstown has enabled Pip & Nut to diversify its product range and introduce a unique flavor profile to its customers. With its focus on natural and healthy ingredients, Pip & Nut continues to innovate and bring new offerings to the food spread market.
October 2021: Nutkao, an Italian group, expanded its presence in Europe by acquiring Boerinneke, a Belgian chocolate spread manufacturer. This acquisition is part of Nutkao's strategic growth plan, which focuses on increasing commercial and production activities in Europe. The company's expansion efforts are aimed specifically at the Netherlands, Belgium, France, and Germany, where it hopes to build a strong presence in the food-spread market. With this acquisition, Nutkao hopes to diversify its product offerings and strengthen its competitive position in the region.
Europe Food Spreads Industry Segmentation
- A spread is a food that is applied, generally with a knife, onto foods such as bread and crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland without it.
- The European food spread market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into nut and seed-based spreads, fruit-based spreads, honey, chocolate-based spreads, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. Based on geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe.
- For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | Nut and Seed-based Spread |
| Fruit-based Spread | |
| Honey | |
| Chocolate-based Spread | |
| Other Product Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | Spain |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
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Europe Food Spreads Market Research FAQs
What is the current Europe Food Spread Market size?
The Europe Food Spread Market is projected to register a CAGR of 2.1% during the forecast period (2025-2030)
Who are the key players in Europe Food Spread Market?
Hero Group, Unilever PLC, Andros, Ferrero International S.A. and Orkla ASA are the major companies operating in the Europe Food Spread Market.
What years does this Europe Food Spread Market cover?
The report covers the Europe Food Spread Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Food Spread Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Food Spreads Industry Report
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