Europe Food Fortifying Agents Market Trends

The prebiotics and probiotics market is driven by the robust demand for health-based products, among consumers, especially by the younger generations. Probiotics are incorporated to increase overall nutritive value as well as the flavor of processed foods such as dairy-based products, baked goods, and different food products. For instance, in collaboration with Chr. Hansen, a Danish bioscience company, Chaban developed a bio kefir and bio yogurt with lactobacteria, Lactobacillus rhamnosus, LGG to satiate the inflating demand for probiotic drinks in the country as the locals are fond of the conventional forms of these drinks. 

Similarly, the use of probiotic strains in fermented meat products such as salami and ham increases the shelf life of meat products by providing a natural defense against airborne mold and bacteria thereby reducing the risk of cross-contamination. The probiotic strain of Lactobacillus is also used in fortifying infant milk formulations as it mimics the natural bacteria found in infant gut which may boost probiotics industry growth. Thus, the growing application of probiotics in food fortification has anticipated boosting the overall growth of the food fortification market.