Market Trends of Europe Food Coating Ingredients Industry
This section covers the major market trends shaping the Europe Food Coating Ingredients Market according to our research experts:
Rising Utilization of Flours in Daily Routines
With the rising culture of industrialization, the lifestyle of consumers is changing. The demand for several new innovative delicacies has been increasing drastically. This has promoted the requirement of flours as food coating ingredients. For instance, in certain well-established quick-service restaurants such as KFCs, white corn flour is used as a basic ingredient in the food coating of chicken dishes as flour provides a specific crispy taste to the chicken dish, providing its consumers a new taste. Further, with the rising demand for flour-based innovative foods among consumers, several innovations have been developed in recent years, which have resulted in new product developments. In Europe, a coating system is used on meat, but it is also used with plant-based alternatives. However, there are growing health concerns about fried foods; hence, innovative practices like dipping chicken in egg or buttermilk, coating it with breadcrumbs and then cooking in the oven at 400 degrees deliver a healthier version of fried chicken. Thus, this region's rising demand for flour-based coating products is also driving the market.
Germany Holds a Prominent Share in the Market
Germany is the largest market in the European region. The country has witnessed significant growth in urbanization over a period of time. The growing urbanization has demanded the growth of enormous delicacies from different corners of the world. Moreover, due to the consistency in economic development, the country has experienced a growth in its number of service restaurants in recent years, which is also reflected in the popularity of outlets, namely KFC and McDonald's. Increasing per capita income and consumers' willingness to spend in developing economies are likely to boost the demand for food coating ingredients during the forecast period. Moreover, the growing research and development for the production of plant-based coating ingredients with increased shelf-life may create an opportunity for new entrants in the food coating ingredients market.
