Market Trends of Europe Flavored Milk Industry
This section covers the major market trends shaping the Europe Flavored Milk Market according to our research experts:
Growing Demand For Chocolate Milk Flavor
The consumers are opting for plain and flavored milk over regular yogurt, as flavored milk, such as chocolate milk, are tastier and creamier. These factors are making it a popular option in the region. However, chocolate milk flavor is increasingly consumed by young children, which leads to an increased demand for chocolate milk in the country. People actively involved in physical activities are opting for chocolate milk over traditional sports drinks, as the products contain water, protein, and simple carbohydrates that replenishes the body post grueling physical exercise. Health professionals are also recommending carbohydrate and protein-rich drinks, such as chocolate milk flavor to individuals undergoing intense workout activities.
United Kingdom Driving The Demand For Chocolate Flavored Milk
The market across the United Kingdom is one of the front runners in driving the demand for chocolate-based milk beverages over the past few years. The factors, such as new product launches along with innovation in offerings are some of the key traits that reshaped the market. The consumer expectation towards milk witnessed a shift in preferences, as a small share among them prefer to go dairy-free and the others prefer natural products with minimum processing. While understanding the combination of both chocolate and milk demand across the United Kingdom, the novel products that are inclusive of unique flavors and ingredients are expected to have a significant demand over the coming years. As of 2018, the United Kingdom ruled out the chocolate milkshakes to be VAT free. This factor adds another momentum to the existing market to scale.
