Europe Faucet Companies: Leaders, Top & Emerging Players and Strategic Moves

Rivalry in the Europe faucet sector is defined by players such as Kohler, Masco Corporation, and Toto, who compete through product innovation, design, and extensive distribution channels. Our analyst view highlights that leading firms develop robust brands and broad portfolios, while challengers prioritize new technology and tailored solutions. Procurement and strategy teams will find more strategic context in the Europe Faucet Report.

KEY PLAYERS
Kohler Masco Corporation Toto Fortune Brands Briggs Plumbing
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Top 5 Europe Faucet Companies

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    Kohler

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    Masco Corporation

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    Toto

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    Fortune Brands

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    Briggs Plumbing

Top Europe Faucet Major Players

Source: Mordor Intelligence

Europe Faucet Companies Matrix by Mordor Intelligence

Our comprehensive proprietary performance metrics of key Europe Faucet players beyond traditional revenue and ranking measures

Revenue rankings and MI Matrix positions can diverge because Europe faucet success depends on more than size. Buyers often reward firms with reliable installer coverage, stable lead times, strong warranty handling, and consistent documentation for public tenders. Two topics are now shaping vendor selection across Europe. First, the EU Drinking Water Directive framework is driving common hygiene requirements for materials and products that contact drinking water, with application from December 31, 2026. Second, water and energy saving innovation is moving beyond touchless into systems that reduce total consumption and improve monitoring. This MI Matrix by Mordor Intelligence is better for supplier and competitor evaluation than revenue tables alone because it captures execution signals that forecast durability of performance.

MI Competitive Matrix for Europe Faucet

The MI Matrix benchmarks top Europe Faucet Companies on dual axes of Impact and Execution Scale.

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Analysis of Europe Faucet Companies and Quadrants in the MI Competitive Matrix

Comprehensive positioning breakdown

Masco Corporation

Cost discipline matters when European construction demand is uneven, and Masco has a strong lever through hansgrohe. It operates as a top manufacturer in premium bathroom and kitchen fittings, supported by disclosed performance and investments. Hansgrohe reported EUR 1.387 billion turnover for 2024 and highlighted prior capex, including the Serbia manufacturing site opened in June 2023 for hansgrohe faucets. Masco's 2024 year end results point to resilient margins even in softer conditions, which supports continued product development spend. The main operational risk is prolonged channel destocking across core European countries, which can pressure factory loading and service levels.

Leaders

Grohe

Documented product innovation at Grohe is moving from "nice to have" to "must document," and GROHE is positioned as a leading brand in that shift. In March 2025, LIXIL's GROHE communications for ISH highlighted water and energy saving concepts such as Everstream recirculating showering and heat recovery systems. In January 2025, GROHE X content linked the brand to LIXIL's sustainability scoring and described supply chain due diligence processes aligned with the German Supply Chain Act. The growth what if is broader specification adoption where lifecycle documentation is required, while the critical risk is execution complexity across plants, logistics, and software enabled products under tighter compliance scrutiny.

Leaders

Roka

Capex backed sustainability can translate into contractor preference, and Roca benefits from that narrative as a major OEM with European roots. In June 2025, Roca Group stated 2024 revenue of EUR 1.95 billion and investment of EUR 155 million, while describing progress on decarbonization initiatives. It also pointed to a 2023 milestone, the first electric kiln for sanitaryware at its Gmunden facility in Austria, which signals serious process change. The upside case is stronger pull in public renovation tied to sustainability scoring, while a real risk is that rapid electrification and multi site upgrades can raise short term cost and execution strain.

Leaders

Frequently Asked Questions

What should a European buyer request to verify drinking water safety readiness?

Ask for documented compliance for materials that contact drinking water, plus a clear timeline for upcoming EU wide hygiene requirements. Request traceability for alloys, coatings, and elastomers used inside the fitting.

How do touchless and automatic faucets change the selection criteria for commercial sites?

Focus on sensor reliability, battery or power design, and maintenance simplicity. You should also confirm spares availability and installer training in each country.

What is the practical difference between premium and mid tier faucet vendors in Europe?

Premium vendors tend to offer stronger finish consistency, deeper parts catalogs, and better support for large projects. Mid tier vendors can be cost effective but may have more limited service coverage.

Which operational signals predict fewer project delays for faucet supply?

Look for in region distribution capacity, stable lead time performance, and clear escalation paths for defects. Validate that the vendor can support phased deliveries across multiple job sites.

How should buyers evaluate water saving claims without over relying on brochures?

Ask for tested flow rates, product certificates used in Europe, and clear installation constraints. Confirm that performance holds under local water pressure and temperature conditions.

What risks are rising for faucet vendors in Europe through 2030?

Hygiene and materials compliance requirements are becoming more uniform and more demanding. At the same time, buyers expect faster delivery and stronger after sales support as renovation volumes rise.


Methodology

Research approach and analytical framework

Data Sourcing & Research Approach

We used company investor releases, annual disclosures, and official press rooms first. We also used standards bodies and government sources for regulatory context. The approach works for public and private firms by using observable signals like sites, certifications, and disclosed investments. When Europe only figures were not disclosed, we triangulated using regional statements, operational footprints, and verified product activity.

Impact Parameters
1
Presence

Europe plants, logistics, reps, and wholesaler coverage determine availability and project support across UK, France, Germany, Italy, and rest of Europe.

2
Brand

Installer and specifier trust affects selection for renovation and commercial installs, especially where warranties and spare parts matter.

3
Share

Europe faucet revenue and unit proxies reflect account penetration with retailers, wholesalers, and specification channels.

Execution Scale Parameters
1
Operations

In region manufacturing, finishing, and distribution capacity reduce lead times and improve continuity of supply.

2
Innovation

Touchless, water saving, and low lead material readiness since 2023 drives differentiation under tighter water and hygiene requirements.

3
Financials

Europe linked profitability funds tooling, certifications, and service networks needed for sustained project wins.