Europe Eye Tracking Solutions Market Size (2024 - 2029)

Europe Eye Tracking Solutions Market Analysis

The Europe Eye Tracking Solutions Market is expected to register a CAGR of 17.5% during the forecast period.

The rising demand for eye-tracking technologies in the various end-user industries drives the market growth in the studied period.

• The technology translates eye movements into a data stream, capturing details like pupil position, the gaze vector for each eye, and the resulting gaze point. Eye tracking is often used for marketing purposes to track how people interact with websites or products. Further, it is used for understanding consumer behavior or evaluating the effectiveness of advertising.
• The increasing advances in the biometric sector for data security are driving the use of eye tracking, as eye data can be collected and recorded using an eye tracker. The data offer unprecedented insights into human actions and environments, digitizing how people communicate with computers and providing novel opportunities to conduct passive biometric-based classification.
• Further, the growing desire for increased security in everyday life because of digitalization has prompted the development of a reliable and intelligent biometric-based person identification system. Recently, the Iris Recognition system has been considered an effective biometric model for recognizing humans, and a lot of development is going on in the market, which will propel the use of eye-tracking technology over the forecast period.
• In Nov 2022, the United Kingdom deployed fingerprint and face biometrics to track deportees and non-Irish EU citizens. The administration is stepping up its surveillance efforts by deploying biometric scanners. Such developments will drive the growth of eye-tracking solutions.

Europe Eye Tracking Solutions Industry Segmentation

Eye tracking is a sensor-based technology that detects a person's presence and follows what they are looking at in real time. The technology converts the movement of the eye into a data stream, which contains information like gaze point, gaze vector for each eye, and pupil position.

The scope of the report includes different types of eye-tracking solutions, such as hardware and software and their applications. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The scope of the report encompasses market sizing and forecast for segmentation by solutions, end-user industry, and country. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.