Market Trends of Europe Emergency Food Industry
This section covers the major market trends shaping the Europe Emergency Food Market according to our research experts:
Freeze-dried/Canned Fruits and Vegetables Holds the Largest Share in the Market
In developed markets like Europe, there is a rising trend of healthy snacks, which offers a great opportunity for the freeze-dried fruit and vegetable products. The growing consumer focus on superior-quality ingredients that meet the clean-label requirement has driven the market studied. Freeze-dried fruits and vegetables, such as blueberries and kale, have emerged as a superfood. Thus, they are preferred freeze-dried products, owing to the nutrition level and convenience associated with them. Furthermore, the longer shelf life of freeze-dried products makes it advantageous with build-up stocks, in case of emergencies. The packets or cans of freeze-dried products can be stored for over 25 years. Additionally, the association between packaged foods and ingredient companies is evolving, due to higher levels of collaborative innovation and product development to meet the new consumer trends and regulatory burdens in the European countries.
Russia Remains the Promising Market
The coronavirus pandemic in Russia has generated variations in food intake thus impacting consumer lifestyle and related businesses. Furthermore, panic buying has eventually brought down the stocks across retail and spurred the existing demand for emergency food supplies. The Russian Federation uses a ration known as Individual'nyi Ratsion Pitaniya, a individual food rations that is structured much like the French RCIRs and contains a day's worth of food, where most of it is canned and a hexamine-based folding stove for heating. Bands such as MRE Mountain, has packages that contains a day's worth of three filling, delicious, and nutritious meals vacuum-packed in a blister box with a zip lock gripper to carry liquids easily. This also increases the convenience factor for consumers. The market for emergency food in Russia is expected to stay competitive over the coming years, where more innovation from both existing and new players is expected to cater to the growth.
