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Europe E-bike Market Size

The Europe E-bike Market is projected to experience significant growth over the forecast period, driven by various factors that enhance its market size. The increasing popularity of e-city, e-trekking, and e-MTB bikes, which dominate sales, reflects the innovative features and high-quality materials that attract consumers. The market's expansion is further supported by the health and environmental benefits of e-bikes, their cost-effectiveness, and their rising demand as sports equipment among the youth. Despite minor fluctuations in unit sales due to bike-sharing practices, the overall market is expected to grow steadily, with countries like Germany and the Netherlands leading in market share.

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Market Size of europe e-bike Industry

Europe E-bike Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 19.36 Billion
svg icon Market Size (2029) USD 29.28 Billion
svg icon Largest Share by Propulsion Type Pedal Assisted
svg icon CAGR (2024 - 2029) 8.63 %
svg icon Largest Share by Country Germany
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe E-bike Market Analysis

The Europe E-bike Market size is estimated at 19.36 billion USD in 2024, and is expected to reach 29.28 billion USD by 2029, growing at a CAGR of 8.63% during the forecast period (2024-2029).

19.36 Billion

Market Size in 2024 (USD)

29.28 Billion

Market Size in 2029 (USD)

20.91 %

CAGR (2017-2023)

8.63 %

CAGR (2024-2029)

Largest Segment by Propulsion Type

78.06 %

value share, Pedal Assisted, 2023

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Countries such as Germany and France are using pedal-assisted bikes extensively due to factors like time-saving, cost benefits, and easy rides, making pedal assisted the largest segment.

Largest Segment by Application Type

74.33 %

value share, City/Urban, 2023

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Europe has dedicated bike lanes in cities and suburbs. Courier services are deploying e-bikes to deliver parcels and people are using bikes for daily commutes, thus aiding the growth of the city/urban segment.

Largest Segment by Battery Type

99.81 %

value share, Lithium-ion Battery, 2023

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Long-range offerings, less charging time, durability, high power in small sizes, and lightweight are some of the factors that are increasing the usage of lithium batteries, further making Li-ion the largest battery type.

Largest Country

44.29 %

value share, Germany, 2023

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Germany has the highest number of e-bikes due to the increase in the electrification of vehicles, stringent norms by the government, and the growing interest of consumers for cleaner rides.

Leading Market Player

25.01 %

market share, Giant Manufacturing Co. Ltd., 2022

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Strong brand awareness, a large supply chain network, and a wide product portfolio offering in various European countries are the factors making Giant the largest brand across Europe.

PROPULSION SEGMENT MARKET OVERVIEW

  • A total of around 26 million units of electric bicycles were sold in the region in 2022, compared to around 24 million units of bikes in 2021. E-city/urban, e-trekking, and e-MTB bikes were the most preferred companies, occupying nearly 94% of all the e-bike sales in the country. Some of the major factors driving the sales of the e-bike market are the innovative character of the product, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
  • After Germany, the Netherlands is the second-largest e-bike market in Europe. In 2022, the country witnessed a sale of nearly 0.55 million e-bikes, which was a slight increase compared to the previous year, which recorded nearly 0.5 million unit sales. Though the volume of e-bikes in the country increased as compared to last year, it was not a considerable change. This can be attributed to the fact that new bike sales were affected by practices, such as bike-sharing systems and swap bikes.
  • Some of the major reasons considered for adopting e-bikes in European countries are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and rise in demand for e-bikes as sports equipment among youth. . All these factors are expected to help the market growth over the forecast period.
Europe E-bike Market

EUROPE COUNTRY LEVEL MARKET OVERVIEW

    Europe E-bike Industry Segmentation

    Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type. Austria, Belgium, Czech Republic, France, Germany, Italy, Luxembourg, Netherlands, Poland, Spain, Switzerland, UK, Rest-of-Europe are covered as segments by Country.

    • A total of around 26 million units of electric bicycles were sold in the region in 2022, compared to around 24 million units of bikes in 2021. E-city/urban, e-trekking, and e-MTB bikes were the most preferred companies, occupying nearly 94% of all the e-bike sales in the country. Some of the major factors driving the sales of the e-bike market are the innovative character of the product, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
    • After Germany, the Netherlands is the second-largest e-bike market in Europe. In 2022, the country witnessed a sale of nearly 0.55 million e-bikes, which was a slight increase compared to the previous year, which recorded nearly 0.5 million unit sales. Though the volume of e-bikes in the country increased as compared to last year, it was not a considerable change. This can be attributed to the fact that new bike sales were affected by practices, such as bike-sharing systems and swap bikes.
    • Some of the major reasons considered for adopting e-bikes in European countries are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and rise in demand for e-bikes as sports equipment among youth. . All these factors are expected to help the market growth over the forecast period.
    Propulsion Type
    Pedal Assisted
    Speed Pedelec
    Throttle Assisted
    Application Type
    Cargo/Utility
    City/Urban
    Trekking
    Battery Type
    Lead Acid Battery
    Lithium-ion Battery
    Others
    Country
    Austria
    Belgium
    Czech Republic
    France
    Germany
    Italy
    Luxembourg
    Netherlands
    Poland
    Spain
    Switzerland
    UK
    Rest-of-Europe
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    Europe E-bike Market Size Summary

    The Europe E-bike Market is experiencing significant growth, driven by a combination of innovative product features, appealing designs, and high-quality materials. The market is characterized by a strong preference for e-city/urban, e-trekking, and e-MTB bikes, which dominate sales in the region. Key factors contributing to the market's expansion include the increasing adoption of e-bikes for their health and environmental benefits, cost savings, and ability to alleviate traffic congestion. The COVID-19 pandemic further accelerated this trend as consumers sought alternatives to public transportation, leading to a surge in e-bike sales. Countries like Germany and the Netherlands are at the forefront of this growth, with Denmark also showing a high adoption rate.

    The market is moderately consolidated, with major players such as Giant Manufacturing Co. Ltd., Kalkhoff Werke GmbH, Riese & Müller, Trek Bicycle Corporation, and Yamaha Bicycles holding significant shares. The demand for e-bikes is bolstered by the growing number of bicycle-friendly countries in Europe, where commuting distances of 5-15 km are common. This shift towards e-bikes is supported by the region's focus on sustainable and efficient transportation solutions. As business operations resume and restrictions ease, the market is expected to continue its upward trajectory, with increased import and export activities further supporting growth.

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    Europe E-bike Market Size - Table of Contents

    1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

      1. 1.1 Propulsion Type

        1. 1.1.1 Pedal Assisted

        2. 1.1.2 Speed Pedelec

        3. 1.1.3 Throttle Assisted

      2. 1.2 Application Type

        1. 1.2.1 Cargo/Utility

        2. 1.2.2 City/Urban

        3. 1.2.3 Trekking

      3. 1.3 Battery Type

        1. 1.3.1 Lead Acid Battery

        2. 1.3.2 Lithium-ion Battery

        3. 1.3.3 Others

      4. 1.4 Country

        1. 1.4.1 Austria

        2. 1.4.2 Belgium

        3. 1.4.3 Czech Republic

        4. 1.4.4 France

        5. 1.4.5 Germany

        6. 1.4.6 Italy

        7. 1.4.7 Luxembourg

        8. 1.4.8 Netherlands

        9. 1.4.9 Poland

        10. 1.4.10 Spain

        11. 1.4.11 Switzerland

        12. 1.4.12 UK

        13. 1.4.13 Rest-of-Europe

    Europe E-bike Market Size FAQs

    The Europe E-bike Market size is expected to reach USD 19.36 billion in 2024 and grow at a CAGR of 8.63% to reach USD 29.28 billion by 2029.

    In 2024, the Europe E-bike Market size is expected to reach USD 19.36 billion.

    Europe E-bike Market Report Snapshots

    Europe E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029