Europe Digital Health Market Trends

Telehealthcare is the delivery of personalized and tailored healthcare services. The services are provided through digital information and communication technology such as computers and mobile devices in cities and through the internet in remote regions where healthcare facilities are not available. The telehealthcare segment is expected to grow owing to the factors such as increasing investment in telemedicine and remote monitoring services and technologies along with growing demand for telemedicine, increasing partnerships and acquisitions, and a growing geriatric population in the region.

For instance, in August 2021, Lemonaid Health expanded internationally with the launch of its services in the United Kingdom in partnership with Boots UK. Lemonaid Health provides online doctor visits with free, fast medicine delivery. The move into the United Kingdom represents the first international market for Lemonaid Health.

Further, telehealth helps in the analysis of big data and can provide hospitals with detailed information on vital health statistics of patients remotely, such as blood glucose levels, heart rates, and lab test results. Using machine learning and artificial intelligence, hospitals are now more capable of processing all this data to better inform their diagnoses and courses of treatment to their patients. For instance, in May 2021, CareNiva introduced its artificial intelligence telehealth platform to improve and enhance patient care, and the CareNivaLabs app, which allows clinicians to gather crucial data points to augment quality judgments made during patient visits, is available alongside the telehealth platform.