Market Trends of Europe Digestive Health Supplements Industry
This section covers the major market trends shaping the Europe Digestive Health Supplements Market according to our research experts:
Consumers Awareness Regarding Gut Health
Post-COVID-19, consumers are anticipated to pay significantly greater attention to healthy nutrition and preventative healthcare measures. The link between gut health and immunity support is expected to provide a further boost to the market's growth.
The digestive health supplements target a wide range of ailments ranging from bloating and flatulence to heartburn and gut health. As a result, they are highly popular among consumers, especially adults and the elderly population willing to replace the treatment of allopathy with superior alternatives of supplements. Moreover, digestive health supplements are projected to see an increase in demand in the next years as more consumers understand the importance of gut health for maintaining energy levels, physical health, and weight management.
Further, manufacturers are investing in research and development to introduce new products with functional ingredients, experimenting with the formulation and production of probiotics, including numerous strains, notably in supplements, to offer consumers high-quality products. For example, in 2021, Probi AB, a Sweden-based probiotic manufacturer reported in its annual report that the company's Research and development expenses increased and reached SEK 37,094 Thousand from SEK 35,624 Thousand in 2020.
Italy Evolved as a Potential Market
Increasingly hectic lifestyles are leading to a higher incidence of stress-related health issues, such as slow digestion, gastrointestinal disorders, and hyperacidity, among the Italian population. This continues to benefit the sales of digestive supplements, which are set to remain the biggest and fastest-growing category in over the forecast period.
Also, awareness about the importance of healthy dietary habits and lifestyles, in order to foster prevention over cure is growing in Italy. This trend is also benefiting the herbal/traditional digestive remedy supplements market, as more consumers are turning toward more natural products, in order to treat stomach acidity, aid intestinal functions, and reduce intestinal gas and abdominal bloating. These supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing broader use scenarios for prevention.
