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Europe Dietary Supplement Packaging Market Size (2024 - 2029)

The European dietary supplement packaging market is experiencing growth driven by increased health and fitness awareness, leading to higher consumption of supplements and a demand for innovative packaging solutions. This expansion is supported by regulatory standards governing dietary supplements in the EU and a shift towards lightweight, travel-friendly packaging. The COVID-19 pandemic has further accelerated demand due to heightened health concerns, despite challenges such as reduced manufacturing capacity and supply chain disruptions. Companies are investing in new packaging technologies to enhance brand identity and capture a larger market share, although issues like the lower shelf life of active ingredients and higher manufacturing costs pose challenges.

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Market Size of Europe Dietary Supplement Packaging Industry

Europe Dietary Supplement Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.70 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Dietary Supplement Packaging Market Analysis

The European dietary supplement packaging market is expected to reach a CAGR of 6.7% during the forecast period (2022- 2027). In the EU, dietary supplements are subject to the same regulations as foods, and standardized legislation governs the vitamins, minerals, and substances used as their sources, which are used to create dietary supplements. The packaging market is expanding due to rising vitamin and mineral deficiencies and rising supplement consumption due to increased health and fitness awareness.

  • The main drivers of the packaging industry's adoption of lightweight packaging and the growth of demand are the changing consumer lifestyle, preference for travel-friendly packaging, and cost-saving measures.
  • People are being urged to adopt a healthier lifestyle, including nutrient-rich foods, use nutritional supplements, and boost their immunity due to the high prevalence of diseases like diabetes, cardiovascular disease, and other chronic diseases. COVID-19 has caused a sudden increase in this dietary supplement packaging demand. Compared to previous years, the sales reached exponentially high levels, which was a major market driver.
  • Also, to establish their brand identity and increase spending on innovative packaging solutions for a significant market share, companies that sell dietary supplements are increasingly adopting newer packaging technologies. For instance, in February 2022, Britvic collaborated with Xampla. The company that developed pea protein packaging, on an innovation aimed at using microscopic capsules to protect vitamins in fortified drinks in clear plastic bottles.
  • However, the major drawbacks are the lower shelf life of active ingredients and the higher manufacturing cost is projected to restrain the growth of the capsule formulation segment.
  • The recent COVID-19 outbreak has resulted in decreased manufacturing at many sites worldwide and disruptions to the supply chain for the packaging industry. In addition, the packaging market can anticipate expansion due to the rising demand for medical and healthcare supplies.

Europe Dietary Supplement Packaging Industry Segmentation

Dietary supplements are conecntrate sources of nutrients, i.e., minerals and vitamins or other substances with a nutritional or physiological effect that is marketed in dose form (e.g., tablets, capsules, liquids, in measured doses). The rise in dietary supplements creates a competitive environment for the packagers to build their identity. The scope of the market is comprehensive and is limited to Europe.

The Europe dietary supplement packaging market is segmented by Material (Plastic, Glass, Metal, Paper & Paperboard), Product Type (Plastic Bottles, Glass Bottles, Pouches, Blisters, Paperboard Boxes), Formulation (Tablets, Capsules, Powder, Liquid) and Country.

By Material
Plastic
Polypropylene (PP)
Polyethylene Terephthalate (PET)
Polyethylene (PE)
Other Types of Materials
Glass
Metal
Paper & Paperboard
By Product Type
Plastic Bottles
Glass Bottles
Pouches
Blisters
Paperboard Boxes
Other Product Types
By Formulation
Tablets
Capsules
Powder
Liquids
Others
By Country
United Kingdom
Germany
France
Italy
Spain
Others
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Europe Dietary Supplement Packaging Market Size Summary

The European dietary supplement packaging market is experiencing significant growth, driven by increased health and fitness awareness, and the rising consumption of vitamins and minerals. The market is regulated under the same standards as food products within the EU, ensuring consistency in the quality of dietary supplements. The demand for lightweight and travel-friendly packaging solutions is on the rise, influenced by changing consumer lifestyles and the need for cost-effective options. The COVID-19 pandemic has further accelerated this demand, as more individuals are encouraged to adopt healthier lifestyles and boost their immunity. Companies in the sector are investing in innovative packaging technologies to enhance brand identity and capture a larger market share, despite challenges such as the higher manufacturing costs and lower shelf life of active ingredients in capsule formulations.

The packaging industry in Europe is also witnessing a shift towards sustainable solutions, with a notable emphasis on glass packaging due to the demonization of plastic. The region's established recycling infrastructure supports this transition, with companies like Gerresheimer leading efforts in circularity and resource conservation. The demand for bespoke glass bottles is growing, driven by customization trends. Additionally, the import of vitamin supplements is contributing to market expansion, with countries like Germany, the Netherlands, and France playing significant roles. In Italy, the market is fueled by rising living standards and disposable income, alongside a growing health culture that prioritizes prevention. The focus on recyclable materials and innovative packaging processes further supports market growth, with a moderate level of fragmentation among key players investing in strategic collaborations and expansions across the region.

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Europe Dietary Supplement Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 High Prevalence of Diseases like Diabetes, Cardiovascular disease, and other Chronic diseases

      2. 1.2.2 Increasing Adoption of Lightweight Packaging Methods

    3. 1.3 Market Restraints

      1. 1.3.1 Lower Shelf Life of Active Ingredients and the Higher Manufacturing Cost

    4. 1.4 Industry Supply Chain Analysis

    5. 1.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material

      1. 2.1.1 Plastic

        1. 2.1.1.1 Polypropylene (PP)

        2. 2.1.1.2 Polyethylene Terephthalate (PET)

        3. 2.1.1.3 Polyethylene (PE)

        4. 2.1.1.4 Other Types of Materials

      2. 2.1.2 Glass

      3. 2.1.3 Metal

      4. 2.1.4 Paper & Paperboard

    2. 2.2 By Product Type

      1. 2.2.1 Plastic Bottles

      2. 2.2.2 Glass Bottles

      3. 2.2.3 Pouches

      4. 2.2.4 Blisters

      5. 2.2.5 Paperboard Boxes

      6. 2.2.6 Other Product Types

    3. 2.3 By Formulation

      1. 2.3.1 Tablets

      2. 2.3.2 Capsules

      3. 2.3.3 Powder

      4. 2.3.4 Liquids

      5. 2.3.5 Others

    4. 2.4 By Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Italy

      5. 2.4.5 Spain

      6. 2.4.6 Others

Europe Dietary Supplement Packaging Market Size FAQs

The Europe Dietary Supplement Packaging Market is projected to register a CAGR of 6.70% during the forecast period (2024-2029)

Alpha Packaging , Gerresheimer AG, Moulded Packaging Solutions Limited , OPM (labels and packaging) Group Ltd and Graham Packaging Company are the major companies operating in the Europe Dietary Supplement Packaging Market.

Dietary Supplement Packaging Market in Europe Report Snapshots

Europe Dietary Supplement Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)