Market Trends of Europe Dietary Supplements Industry
Vitamins And Minerals Are In Great Demand
Vitamin supplements are a steadily growing segment among European consumers, driven by the growing discretionary spending and greater emphasis on improving their quality of life. Moreover, preventive healthcare practices and multivitamin deficiency due to inadequate food intake are projected to drive the demand for vitamin and mineral supplements during the forecast period. Additionally, according to the NHS Business Services Authority reports, more than 25.706 million products of cholecalciferol were dispensed in England in 2022, followed by thiamine hydrochloride (3.276 million), vitamin B compound (1.167 million), and other multivitamin preparations (0.970 million). The market is characterized by new product launches, different flavors, and innovative formats like gummies and chewables, enhancing competition among players. For instance, in June 2022, Bayer launched Berocca Immuno Effervescent Tablets, a nutritional supplement designed to support immunity. The product is claimed to contain ten essential vitamins and minerals that help boost the immune system, including zinc, copper, iron, and selenium, as well as vitamins D, C, A, B6, B9, and B12.
Italy Holds the Largest Market Share
The market witnessed considerable growth with the growing awareness regarding the relationship between diet and health, enhancing the demand for dietary supplements that improve health while providing essential nutrition. Additionally, events and conferences held in the country are crucial for spreading awareness regarding the consumption of dietary supplements, which could, in turn, drive the market studied. For instance, the Global Conference for Nutrition and Biosciences will be held in Milan, Italy, 2024. The event was announced to discuss various topics like dietary supplements, child nutrition, and nutrigenomics. Moreover, the country has been witnessing a rise in incidences of metabolic or gastrointestinal disorders. Thus, the sales of medicines/drugs to address such concerns have increased over the years. According to the Agenzia Italiana del Farmaco (Italian Medicines Agency), in 2022, almost 317 DDD (daily defined dose) per 1,000 inhabitants per day were consumed. So, consumers across the country have shown an inclination toward dietary supplements that support gut health and prevent gastrointestinal/metabolic disorders.
