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Europe Dietary Supplements Market Size (2024 - 2029)

The European dietary supplements market is experiencing significant growth, driven by increasing consumer demand for products that offer essential macro- and micro-nutrients. This growth is further fueled by heightened awareness of preventive healthcare and a preference for vegan and natural products that support gut health. Market players are responding to evolving consumer preferences by introducing innovative delivery formats, such as gummies and chews, to enhance product appeal. These trends collectively contribute to the expansion of the market size in Europe over the forecast period.

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Market Size of Europe Dietary Supplements Industry

Europe Dietary Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 21.60 Billion
Market Size (2029) USD 33.40 Billion
CAGR (2024 - 2029) 9.10 %
Market Concentration Low

Major Players

Europe Dietary Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Dietary Supplements Market Analysis

The Europe Dietary Supplements Market size is estimated at USD 21.60 billion in 2024, and is expected to reach USD 33.40 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).

The demand for dietary supplements is increasing across Europe due to the benefits offered by supplements, which include macro- and micro-nutrients. According to the Proprietary Association of Great Britain, in 2022, the sales value of over-the-counter vitamins and minerals in Great Britain increased by 1.6 % to GBP 461.5 million. The demand is further boosted by rising consumer awareness regarding preventive healthcare measures and practices. Moreover, European consumers are more inclined toward vegan and natural products aiding gut health. With the rapid change in the needs and preferences of consumers, market players are exploring different delivery formats, such as direct-dose powders, chews, and gummies. For instance, in February 2023, the UK gummy vitamin brand Nutrigums launched two new dietary supplements with different health benefits in gum formats. The launch included Nutrigums Happy Fibre, which is claimed to help with constipation and digestive health, and Nutrigums Magnesium Citrate, designed to support normal muscle function, the nervous system, and bone and tooth health. Thus, all the factors mentioned above support the demand and growth of the European dietary supplements market. 

Europe Dietary Supplements Industry Segmentation

Dietary supplements are mainly consumed to enhance the intake of essential nutritional components in the human body.

The European dietary supplement market is segmented by type, distribution channel, and country. By type, the market has been segmented into vitamin, mineral, herbal supplements, proteins and amino acids, fatty acids, probiotics, and other types. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and other distribution channels. By geography, the market is segmented by Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Vitamins and Minerals
Enzymes
Herbal Supplements
Proteins and Amino Acids
Fatty Acids
Probiotics
Other Types
Distribution Channel
Pharmacies and Drug Stores
Supermarkets and Hypermarkets
Online Channels
Other Distribution Channels
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Dietary Supplements Market Size Summary

The European dietary supplements market is experiencing significant growth, driven by increasing consumer awareness of preventive healthcare and the benefits of macro- and micro-nutrients. This trend is further supported by a growing preference for vegan and natural products that promote gut health. Market players are responding to the evolving consumer preferences by exploring innovative delivery formats such as gummies, chews, and direct-dose powders. The introduction of new products, like Nutrigums' Happy Fibre and Magnesium Citrate, highlights the industry's focus on addressing specific health concerns. The market's expansion is also fueled by the rising demand for vitamin and mineral supplements, as consumers prioritize improving their quality of life and addressing multivitamin deficiencies due to inadequate food intake.

The market landscape is characterized by intense competition among global and regional players, with companies like Herbalife Nutrition Ltd, Bayer AG, Haleon PLC, Procter & Gamble Co, and Perrigo Co Plc leading the charge. These companies are actively expanding their product portfolios and market presence through strategic mergers, acquisitions, and innovative product launches. Events and conferences, such as the Global Conference for Nutrition and Biosciences, play a crucial role in raising awareness about dietary supplements, further driving market growth. The increasing incidence of metabolic and gastrointestinal disorders in Europe has also contributed to the rising demand for supplements that support gut health. As the market continues to evolve, companies are focusing on product development and innovation to enhance their brand presence and boost sales.

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Europe Dietary Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Consumer Spending on Preventive Healthcare Products

      2. 1.1.2 Weight-loss Dietary Supplements Capturing the Market

    2. 1.2 Market Restraints

      1. 1.2.1 Escalating Functional Food Consumption

      2. 1.2.2 An Environment of Austere Regulations

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Vitamins and Minerals

      2. 2.1.2 Enzymes

      3. 2.1.3 Herbal Supplements

      4. 2.1.4 Proteins and Amino Acids

      5. 2.1.5 Fatty Acids

      6. 2.1.6 Probiotics

      7. 2.1.7 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Pharmacies and Drug Stores

      2. 2.2.2 Supermarkets and Hypermarkets

      3. 2.2.3 Online Channels

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Dietary Supplements Market Size FAQs

The Europe Dietary Supplements Market size is expected to reach USD 21.60 billion in 2024 and grow at a CAGR of 9.10% to reach USD 33.40 billion by 2029.

In 2024, the Europe Dietary Supplements Market size is expected to reach USD 21.60 billion.

Europe Dietary Supplements Market Report Snapshots

Europe Dietary Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)