Europe Deodorants Market Size (2024 - 2029)

Europe Deodorants Market Analysis

The European deodorant market is projected to witness a CAGR of 4.45% during the upcoming five years.

• The rising awareness about hygiene is a result of consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, increasing their usage.
• Research and development (R&D) and advertisement are driving the market's growth. Key players are investing in these factors to influence consumer purchase decisions. The rising influence of social media and celebrity endorsement impacts the advertisement strategies adopted by key market players. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. For instance, P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant - 'All Strength, No Sweat' - all handpicked for their achievements in entertainment, sports, business, and fitness.
• Companies are also trying out sustainable packaging options to attract consumers. There are many manufacturers who have launched deodorants that are refillable. For instance, Procter & Gamble Company stated that refillable cases of its Secret and Old Spice are made with no single-use plastic packaging. In addition, the company planned to expand its range of aluminum-free deodorants, which will be packaged in recyclable paper tubes made of 90% recycled paperboard and Forest Stewardship Council-certified paper (FSC).
• In addition, Nuud is a Netherlands-based natural and vegan deodorant brand that sells deodorants also in a tube format. It boasts of just 10 ingredients, including Ecocert-certified micro silver for a natural antibacterial effect that inhibits bacteria. The formulation is fragrance- and alcohol-free and is said to be free of microplastics and nanoparticles, too. The tube is made from bioplastic sugarcane in a biodegradable cardboard box. All of the above factors are leading to the increase in sales of deodorants across the region.

Europe Deodorants Industry Segmentation

Deodorant is applied to the body to prevent or cover odor caused by bacterial breakdown of perspiration in the armpits and genitals.

The European deodorant market is segmented by product type, end-user, distribution channel, and geography. By type, the market is segmented into sprays, roll-on, stick, and other product types. By end-user, the market is segmented into men & women. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.