Europe Craft Beer Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.62 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Craft Beer Market Analysis
Europe Craft Beer Market is projected to register a CAGR of 8.62% during the forecast period, 2022-2027.
According to Brewers-of-Europe statistics, the removal of alcoholic drinks from takeaway limits had an influence on the European craft beer industry during the COVID period. Government Covid-19 regulations adopted in 2020 have had a significant impact on bars and restaurants, removing 42% of beer hospitality sales volumes in Europe.
Over the medium term, Manufacturers' efforts in establishing new breweries, expenditures in creating new products, a rise in disposable income across Europe, and other factors will drive the market substantially in the projected period.
The number of microbreweries and craft breweries has increased significantly in the previous five years, according to data from European brewers. The industry is experiencing innovative product releases from brewers; these product innovations are increasing the market, as customers are drawn to unique tastes and tastes. Furthermore, the market is fueled by the region's emerging economies such as Croatia, Romania, Serbia, and others. People's disposable income is rising in these developing nations, and consumption of low-alcohol content craft brews is expanding rapidly.
Italy, France, the United Kingdom, Germany, Switzerland, the Netherlands, Belgium, and Spain are the most attractive markets for European craft beer brewers. In the forecast period (2022-2027), these countries will fuel the Europe Craft beer Market.
Europe Craft Beer Market Trends
This section covers the major market trends shaping the Europe Craft Beer Market according to our research experts:
Rising Number of Microbreweries
Craft beer has become extremely popular among young consumers. Craft beer allows customers to explore a wide range of beer types and flavor characteristics. There is a growing trend for low alcohol by volume drinks, and sales of no-alcohol or low-alcohol beers have increased as a result of increased interest from health-conscious customers, as well as a greater selection of new varieties with superior flavor.
The entry of macro-breweries into the craft beer market has resulted from a shift in customer desire toward flavor variety and flavors. The active engagement of macro brewers is helping the expansion of the craft beer sector. As per the report data from the Brewers of Europe report 2020, the number of microbreweries has seen an unprecedented increase from merely 1,992 in 2008 to more than 9,500 in 2020 and continues to grow. The European region has witnessed an increase in the number of active microbreweries in France, the United Kingdom, Germany, Italy, and Spain among others.
These new brewers have been driving the exports that first led to the stabilization, and then the incremental growth in the European craft beer industry. With more and more microbreweries participating, the market has been witnessing an intense competition among these brewers in terms of product innovation and differentiation by means of flavors, packaging, price, and producing techniques.
Germany leads the Beer Production and Consumption
Germany has arguably the oldest continuous brewing culture in the world. The traditional German brewing landscape remains highly fragmented compared to other beer markets which have seen consolidation through industry players early on. In 2020, as per the European Beer Trends Statistics Report, beer production in Germany was 87,027 (in 1000 HL).
Craft beer is gaining popularity among the men and the youth of the region, and it is anticipated that the youth population in Germany will be responsible for the increase in the market share of craft beer. Product innovation in the beer industry is at an all-time high and is witnessing an increased demand for various beer products and shifting global taste preferences. Additionally, small independent local breweries specializing in exclusive and imaginative handcrafted brews that are local, sustainable, and innovative have emerged in the German craft beer market in recent years. These characteristics distinguish them from their competitors in the industry.
Europe Craft Beer Industry Overview
The Craft beer market in Europe is fragmented; among the leading players in the sector include Brewdog Plc, Heineken Nv, Molson Coors Beverage Company, Anheuser-Busch Inbev, And Stone Brewing Co.
In 2022, BrewBilt Manufacturing Inc., for example, announced that it is bringing BrewBilt equipment and craft beer to Europe, starting with a 10 BBL brewhouse and 20 BBL cellar tanks for Mad Finn Brewing Company in Finland. This is just one example of how more companies are entering the emerging Europe Craft Beer market. The sector is quite competitive due to the presence of many national and local businesses. Local brewers supply a major portion of the craft beer market. With their significant product improvements in terms of flavors, packaging, and alcohol content, both global and regional firms have accommodated the growing customer demand for the product.
In the forecast period (2022-2027), it is anticipated that the market will be highly competitive, global manufacturers have to compete with the local brewers, also, there will be high competition among players based on product innovation and packaging.
Europe Craft Beer Market Leaders
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Anheuser-Busch InBev
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Molson Coors Beverage Company
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BrewDog Plc
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Heineken NV
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Cloudwater Brew Co.
*Disclaimer: Major Players sorted in no particular order
Europe Craft Beer Market News
- In August 2022, Mikkeller, a Danish brewery, collaborated with Warner Bros. Consumer Products to create three distinct beers that use ingredients such as dragon fruit and Styrian Dragon hops. Syrax Rises, Syrax, and Caraxes are the three new beers. Syrax and Caraxes beers are available, with Syrax Rises in many European countries, including Italy, France, the United Kingdom, Germany, Sweden, Denmark, Norway, and the Netherlands, among others.
- In April 2021, Beavertown Brewery Ltd launched a 4.4 % ABV Luchanaut lager and lime. Luchanaut joined Beavertown's limited edition special range alongside the likes of Low-Cal Hazy Pale Ale, Space-born, and Double IPA, Double Chin.
- In March 2020, English brewery The Wild Beer Co has created a beer produced with no water. The innovation that can make brewing more sustainable, replaces water in the production process with whey from a local dairy.
Europe Craft Beer Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Ales
5.1.2 Pilsners and Pale Lagers
5.1.3 Specialty Beers
5.1.4 Other Types
5.2 By Distibution Channel
5.2.1 On-trade
5.2.2 Off-trade
5.3 By Geography
5.3.1 Germany
5.3.2 France
5.3.3 Italy
5.3.4 Spain
5.3.5 United Kingdom
5.3.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Cloudwater Brew Co.
6.3.2 Molson Coors Beverage Company
6.3.3 Omnipollo AB
6.3.4 Heineken NV
6.3.5 Anheuser-Busch InBev
6.3.6 Stone and Wood Brewing Co.
6.3.7 Sierra Nevada Brewing Co.
6.3.8 Magic Rock Brewing Co. Ltd
6.3.9 D.G. Yuengling & Son Inc.
6.3.10 Stone Brewing Co.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Craft Beer Industry Segmentation
Craft beers are the ones that are prepared in a brewery that produces small amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on new flavors, and varied brewing techniques. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners, and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. Based on geography, the market is segmented into Germany, France, Italy, Spain, the United Kingdom, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).
| By Product Type | |
| Ales | |
| Pilsners and Pale Lagers | |
| Specialty Beers | |
| Other Types |
| By Distibution Channel | |
| On-trade | |
| Off-trade |
| By Geography | |
| Germany | |
| France | |
| Italy | |
| Spain | |
| United Kingdom | |
| Rest of Europe |
Europe Craft Beer Market Research FAQs
What is the current Europe Craft Beer Market size?
The Europe Craft Beer Market is projected to register a CAGR of 8.62% during the forecast period (2024-2029)
Who are the key players in Europe Craft Beer Market?
Anheuser-Busch InBev, Molson Coors Beverage Company, BrewDog Plc, Heineken NV and Cloudwater Brew Co. are the major companies operating in the Europe Craft Beer Market.
What years does this Europe Craft Beer Market cover?
The report covers the Europe Craft Beer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Craft Beer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
European Craft Beer Industry Report
Statistics for the 2024 European Craft Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. European Craft Beer analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
