Market Trends of Europe Cosmetic and Perfumery Glass Bottle Packaging Industry
This section covers the major market trends shaping the Europe Cosmetic & Perfumery Glass Bottle Packaging Market according to our research experts:
Skin Care is Expected to Witness Significant Growth
- The face serums and oils have witnessed demand over the past five years, as they offer hydration, moisturization, anti-aging, blemish clearing benefits, and skin repair, among others. These premium products have been witnessing demand among the aging population. Their increase in demand has increased the growth of dropper and push pump bottles.
- Ampoules are used to pack cosmetics that have more condensed active ingredients, and they usually come in smaller sizes. This form of packaging is increasingly becoming popular with cosmetic manufacturers of serums, skincare vitamins, and essences. The type of packaging drives a prominent share of demand from skincare products.
- Glass ampoules are used by premium product vendors and come in comparatively smaller sizes; various skincare vendors in the market are utilizing this packaging to offer their premium products. For example, Barcelone-based MartiDerm Skincare is launching smart aging dermatological products, in the United States, which come in topaz glass ampoule format; Currently, the brand sells 180,000 ampoules in this format.
- The growing customer propensity toward incorporating skincare vitamins and serums in their skincare routine is increasing, thus, driving the demand for ampoules. Compared to other forms, the current demand for ampoules is low; however, it is expected to grow over the forecasted period with augmented customer interest and cosmetics manufacturers.
- More and more vendors in the market are offering cosmetics in ampoule format. For example, JANSSEN Cosmetics offers skincare products for improving moisture of the skin during the cold season. Customers can choose from the company's fluid range, which includes Caviar Extract, Anti-Wrinkle Booster, Hyaluron Fluid, Melafadin Fluid, and others.
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United Kingdom is Expected to Grow Significantly
- The major driving factor for the rise in packaging demand is the popularity of vegan cosmetic products in the United Kingdom. According to Switzerland-based Givaudan, launches of vegan beauty products more than doubled globally since 2014, with 25% of British women in the age of 16-24 seeking natural or organic hair care products made from vegan ingredients.
- For instance, the Body Shop sold over three million vegan products in the United Kingdom in 2018, which lead to an increase in the packaging industry revenue. Also, Scientists are developing biodegradable packaging for the organic beauty market. BioBeauty project by Heriot-Watt University in Edinburgh is developing bio packaging. The new packaging is made from polylactic acid (PLA), which can be obtained from renewable resources such as corn starch or sugar cane, and it is compostable and biodegradable.
- Acquisitions are helping shape the market landscape. For instance, in March 2019, Amelia Knight Cosmetics acquired UK-based Pascalle Cosmetics in order to enter the skin, hair, and body care industry,
- In January 2019, L'Occitane acquired UK-based luxury skincare brand Elemis for USD 900 million. This will enable L'Occitane to strengthen its foothold in the premium skincare sector, hence the market is expected to experience a strong demand for dermatology-based products packaging.
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