Consumer Packaging Industry in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Consumer Packaging Market News

The Europe Consumer Packaging Market size is worth USD 175.71 Billion in 2025, growing at an 4.07% CAGR and is forecast to hit USD 214.50 Billion by 2030.

The European consumer packaging industry is experiencing significant transformation driven by technological innovation and sustainability imperatives. The raw materials market continues to face considerable strain, with demand remaining high coupled with reduced supply, keeping material prices at unprecedented levels across Europe. According to PlasticsEurope, polypropylene (PP) remains the polymer type with the greatest demand in the European Union, reaching 9.70 million metric tons, highlighting the industry's continued reliance on traditional materials despite sustainability pressures. The European Union is pioneering the plastic packaging market with its drive toward circular economy principles, particularly focusing on addressing high-volume, single-use plastic packaging through multiple strategic initiatives.

The industry is witnessing substantial investments in infrastructure and capacity expansion to meet evolving market demands. In June 2022, DS Smith announced the construction of a new corrugated retail packaging plant in Poland, featuring a new corrugator geared for an annual production of 180,000 square meters. Similarly, Ardagh Group revealed plans to invest USD 200 million in a new beverage can plant in Belfast, demonstrating the industry's commitment to expanding sustainable packaging solutions. These investments reflect the industry's response to increasing demand for environmentally conscious packaging options while maintaining operational efficiency.

The recycling landscape is undergoing significant transformation, with companies and governments implementing innovative solutions to address sustainability challenges. According to RECOUP, UK homes consume 13 billion plastic bottles annually, driving the need for enhanced recycling infrastructure and circular economy initiatives. The European aluminum foil industry has shown remarkable resilience, with the European Aluminum Foil Association reporting a 3.9% growth in year-round results for European aluminum foil rollers, demonstrating the sector's ability to adapt to changing market demands and sustainability requirements.

The German market, representing one of Europe's largest packaging sectors, showcases the industry's scale and complexity. According to the ITA, over 3,000 firms employing more than 320,000 people are active in the German plastics industry, achieving annual sales of EUR 61.5 billion. This robust industrial base is increasingly focusing on sustainable solutions, with many companies investing in research and development of bio-based materials and recyclable packaging solutions. In April 2022, Pregis invested in a new 1,960 square meter customer experience facility in Europe, designed to provide a holistic solutions approach to protective packaging challenges and reduce costly waste incurred by damaged products, exemplifying the industry's commitment to innovation and sustainability.

Europe Consumer Packaging Market Trends

Increased Demand for flexible packaging Solutions Across End-User Industries

The rising adoption of flexible packaging solutions across various end-user industries is driven by multiple factors, including the shift toward more sustainable and efficient packaging options. According to the European Tube Manufacturers Association (ETMA), the cosmetic packaging and dental care markets each witnessed approximately 2% growth in demand during the first half of 2023, highlighting the increasing preference for flexible packaging solutions in these sectors. This growth is further evidenced by the personal care packaging segment in Germany, which generated revenue of approximately USD 17.49 billion in 2023, compared to USD 14.96 billion in 2017, according to IKW, demonstrating the expanding market for innovative packaging solutions in the personal care sector.

The e-commerce sector's evolution has significantly influenced the demand for flexible packaging solutions, as businesses adapt to handle greater order complexity and diversity in packaging requirements. This trend has led to increased investments in advanced packaging technologies and manufacturing capabilities across Europe. For instance, UFlex's subsidiary Flex Films has expanded its packaging films plant in Poland with an additional 10.4-m BOPET line of 45,000 TPA capacity, making it one of the largest BOPET manufacturers in the European Union. Similarly, Plast-Box Group, a prominent Polish plastic packaging producer, has established a new warehouse and logistics center near Warsaw, spanning over 3,800 square meters, to meet the growing demand for convenience packaging solutions. These developments reflect the industry's response to the increasing need for customized and unique packaging solutions that can effectively compete in the market while ensuring customer satisfaction and loyalty.

The food packaging and beverage packaging industry continues to be a major driver for flexible plastic packaging adoption, with manufacturers increasingly focusing on sustainable and recyclable solutions. The industry has witnessed a significant shift toward lightweight, portable, and environmentally friendly packaging options that maintain product integrity while reducing material usage. This trend is particularly evident in the development of mono-material packaging solutions and the increasing use of recycled content in packaging materials. The market has also seen growing demand for innovative closures and sealing solutions that enhance product protection while improving consumer convenience, leading to continued investments in research and development of new packaging technologies and materials.

Segment Analysis: By Plastic - Material Type

Polyethylene (PE) Segment in Europe Consumer Packaging Market

Polyethylene (PE) maintains its dominant position in the European consumer packaging market, commanding approximately 45% market share in 2024. This significant market presence is driven by PE's versatility in manufacturing plastic bags, plastic films, and geo-membranes. The material's lightweight characteristics, high chemical resistance, and superior sound-insulating properties make it particularly attractive for consumer packaging applications. The increasing adoption of recyclable PE-based packages and the development of mono-material solutions by major manufacturers have further strengthened its market position. Companies are focusing on developing more sustainable PE packaging solutions, particularly in food and beverage applications, where PE's moisture barrier properties and durability are essential.

Polyethylene Terephthalate (PET) Segment in Europe Consumer Packaging Market

The PET segment is experiencing the fastest growth trajectory in the European consumer packaging market for the period 2024-2029. This growth is primarily driven by increasing adoption in beverage packaging, particularly for water and soft drinks, where PET's clarity and natural CO₂ barrier properties make it an ideal choice. The segment's expansion is further supported by technological advancements in recycling capabilities and the development of recycled PET (rPET) solutions. Major beverage manufacturers are increasingly transitioning to PET packaging due to its excellent rigidity, moisture resistance, and superior protective properties. The material's ability to be recycled multiple times while maintaining its quality has made it particularly attractive as Europe moves towards a more circular economy.

Remaining Segments in Plastic Material Type Market

The other significant segments in the market include Polypropylene (PP), Polyvinyl Chloride (PVC), and other raw materials. PP has established itself as a crucial material for consumer packaging due to its high melting point and durability, particularly in rigid packaging applications. PVC, despite environmental concerns, continues to serve specific niches in the market, especially in pharmaceutical packaging and blister packaging. Other raw materials, including polystyrene and polycarbonate, play important roles in specialized packaging applications where their unique properties are essential. These segments collectively contribute to the diverse material landscape of the European consumer packaging market, each serving specific applications based on their distinct characteristics and performance attributes.

Segment Analysis: By Plastic Type

Flexible Plastic Packaging Segment in European Consumer Packaging Market

Flexible plastic packaging dominates the European consumer packaging market, commanding approximately 54% market share in 2024, driven by its versatility and cost-effectiveness across various end-user industries. The segment's growth is primarily attributed to the increasing adoption of pouches, bags, packaging films, and other flexible formats that offer superior barrier capabilities and effectively protect products from moisture and oxygen. This segment is also experiencing the fastest growth rate of around 3% through 2024-2029, propelled by technological advancements in materials and increasing demand for sustainable flexible packaging solutions. The growth is particularly strong in applications such as fresh produce, coffee, pet food, chilled foods, ready meals, and pharmaceuticals, with manufacturers increasingly focusing on developing mono-material solutions and recyclable alternatives to meet stringent European sustainability regulations.

Rigid Plastic Packaging Segment in European Consumer Packaging Market

The rigid plastic packaging segment maintains a significant presence in the European consumer packaging market, particularly in industries like food, beverage, and personal care applications. This segment encompasses various products including bottles and jars, trays and containers, caps and closures, and plastic tubes. The segment's growth is driven by continuous innovation in material technology, allowing manufacturers to offer similar strength with reduced thickness and weight. Manufacturers are increasingly focusing on developing recyclable solutions and incorporating recycled content in their packaging products to align with the European Union's sustainability goals and changing consumer preferences towards eco-friendly packaging options.

Segment Analysis: By Paper

Containerboard and Linerboard Segment in European Consumer Packaging Market

Containerboard and linerboard dominate the European consumer packaging paper segment, holding approximately 63% market share in 2024. This segment's prominence is driven by the versatility and durability of containerboard products in various packaging applications. The material's lightweight features and sustainability aspects have made it particularly attractive for e-commerce and retail packaging solutions. Containerboard manufacturers in Europe have been focusing on developing lightweight options that maintain strength while reducing material usage. The segment's growth is further supported by the increasing adoption of corrugated packaging solutions across food and beverage, consumer goods, and industrial sectors. Additionally, the rising emphasis on recyclable packaging materials has strengthened containerboard's position, as it aligns well with Europe's circular economy initiatives and sustainability goals.

Cartonboard Segment in European Consumer Packaging Market

The cartonboard segment is experiencing the most rapid growth in the European consumer packaging paper market, with projections indicating continued strong expansion from 2024 to 2029. This growth is primarily driven by increasing consumer preference for sustainable packaging solutions and the versatility of cartonboard in various applications. The segment's expansion is supported by technological advancements in cartonboard manufacturing, leading to improved product performance and reduced material weight. European manufacturers are investing heavily in innovative cartonboard solutions that offer enhanced barrier properties and printing capabilities. The segment is also benefiting from the growing demand in premium packaging applications, particularly in the food, beverage, and cosmetics industries. Furthermore, the shift away from plastic packaging has created additional opportunities for cartonboard manufacturers to develop alternative packaging solutions.

Remaining Segments in Paper Market Segmentation

The other types segment in the paper packaging market encompasses various specialized paper packaging solutions, including kraft paper and liquid paperboard. These materials serve specific niche markets and applications where unique properties are required. Kraft paper continues to gain traction in the sustainable packaging segment, particularly for bags and wrapping applications. Liquid paperboard has established a strong presence in beverage packaging, especially for dairy and juice products. The segment's growth is supported by ongoing innovations in barrier coatings and sustainable materials development. These specialized paper packaging solutions play a crucial role in completing the paper packaging portfolio, offering alternatives for applications where traditional containerboard or cartonboard may not be suitable.

Segment Analysis: By Metal Type

Cans Segment in European Consumer Packaging Market

The cans segment dominates the European consumer packaging market, holding approximately 55% of the market share in 2024. This significant market position is driven by the increasing adoption of metal cans in various end-user verticals due to their sustainable properties. Metal Packaging Europe and other concerned authorities are making multiple investments and collaborations in this arena to further strengthen the segment's position. Aluminum's ability to keep food and beverages fresh and its lightweight properties are two crucial factors driving the surge of interest among food and beverage companies. The segment's growth is also supported by the steady increase in sodas, energy drinks, sparkling waters, and craft brew beers consumption across Europe. Aluminum cans are considered one of the most sustainable beverage packages and are infinitely recyclable, while also providing superior properties like quick refrigeration and protection of flavor integrity.

Caps and Closures Segment in European Consumer Packaging Market

The caps and closures segment is experiencing robust growth in the European consumer packaging market, with an expected growth rate of approximately 4% between 2024 and 2029. This growth is primarily driven by the increasing adoption of metal caps and closures in luxury brands, which are switching their packaging to steel materials due to their excellent sustainability and recyclability properties. Metal effects are increasingly being used on packaging solutions for beauty and cosmetics, confectionery, coffee, tobacco, and personal care products, providing a sense of luxury. The segment's growth is further supported by the pharmaceutical industry's increasing use of aluminum foil in push-through closures for blister packaging, offering both child-resistance properties and optimal protection for medications. The development of innovative closure solutions with enhanced barrier properties and consumer convenience features continues to drive the segment's expansion in the European market.

Remaining Segments in Metal Type Market Segmentation

The other types segment in the metal packaging market encompasses metal boxes and foils, which play a crucial role in various applications across the consumer packaging industry. Metal boxes are increasingly being adopted in the packaging of luxury products, especially premium chocolate boxes, gourmet food and beverage, and premium tobacco products. Metal foils continue to maintain their significance in the pharmaceutical industry due to their strong barrier qualities, offering protection against moisture, oxygen, other gases, microorganisms, and light. The segment's growth is supported by the increasing focus on sustainable packaging solutions and the rising demand for premium packaging in the luxury goods sector. The versatility and recyclability of these metal packaging solutions continue to drive their adoption across various end-user industries.

Segment Analysis: By End-User Industry

Food Segment in Europe Consumer Packaging Market

The food segment continues to dominate the European consumer packaging market, holding approximately 52% market share in 2024. This significant market position is driven by the increasing demand for processed and packaged foods, changing consumer lifestyles, and the growing emphasis on food safety and preservation. The segment's growth is further supported by innovations in sustainable packaging solutions, particularly in areas like dairy products, frozen foods, and ready-to-eat meals. Major food manufacturers in Europe are increasingly adopting recyclable and eco-friendly packaging materials, responding to both regulatory requirements and consumer preferences. The segment has also witnessed substantial developments in flexible packaging solutions, especially for snacks and convenience foods, while maintaining a strong presence in traditional rigid packaging formats for preserved and processed foods.

Cosmetics, Personal Care and Household Care Segment in Europe Consumer Packaging Market

The cosmetics, personal care, and household care segment is emerging as the fastest-growing sector in the European consumer packaging market, with an expected growth rate of approximately 5% during 2024-2029. This robust growth is primarily driven by increasing consumer awareness about personal hygiene, rising disposable incomes, and growing demand for premium personal care products. The segment is witnessing significant innovations in sustainable packaging solutions, with many brands transitioning to recyclable and bio-based materials. The demand for luxury and premium packaging in cosmetics, coupled with the rising popularity of organic and natural personal care products, is fueling the need for sophisticated packaging solutions. Additionally, the household care sector is experiencing increased demand for convenient and environmentally friendly packaging formats, particularly in cleaning and laundry products.

Remaining Segments in End-User Industry

The beverage and pharmaceutical packaging segments represent significant portions of the European consumer packaging market, each with unique drivers and requirements. The beverage segment is characterized by strong demand for sustainable packaging solutions, particularly in areas like recyclable PET bottles and aluminum cans, while also witnessing increased adoption of premium packaging for craft beverages and specialty drinks. The pharmaceutical packaging segment, while growing at a steady pace, maintains strict requirements for safety and protection, driving innovations in tamper-evident and child-resistant packaging solutions. Both segments are experiencing transformation through technological advancements and increasing focus on sustainable materials, while maintaining their essential requirements for product protection and safety.

Europe Consumer Packaging Market Geography Segment Analysis

Consumer Packaging Market in Germany

Germany continues to dominate the European consumer packaging landscape, holding approximately 18% of the total market share in 2024. The country's packaging industry benefits from its robust manufacturing base and strong presence of small and medium enterprises (SMEs), with over 90% of packaging companies being SMEs. The nation's commitment to sustainability has shaped significant developments in packaging innovation, particularly in recyclable and eco-friendly solutions. The German packaging law's stringent requirements for recycling and sustainability have driven manufacturers to invest heavily in research and development of alternative packaging materials. The country's sophisticated retail infrastructure, combined with growing e-commerce activities, has created sustained demand for innovative retail packaging solutions. Furthermore, Germany's position as Europe's largest organic packaged food and beverage market has spurred the development of specialized premium packaging solutions that align with eco-conscious consumer preferences.

Consumer Packaging Market in Poland

Poland emerges as the most dynamic market in the European consumer packaging landscape, projected to grow at approximately 5% annually from 2024 to 2029. The country's packaging sector is experiencing rapid transformation driven by increasing foreign direct investments and technological advancements in manufacturing capabilities. Poland's strategic geographical location has made it an attractive hub for packaging manufacturers serving both Eastern and Western European markets. The country has witnessed significant expansion in its packaging infrastructure, with multiple international players establishing production facilities to capitalize on the growing demand. The modernization of retail channels and the rapid expansion of e-commerce platforms have further accelerated the demand for innovative consumer goods packaging solutions. Poland's packaging industry is also benefiting from the increasing adoption of automated manufacturing processes and the integration of Industry 4.0 technologies, enhancing production efficiency and quality standards.

Consumer Packaging Market in United Kingdom

The United Kingdom maintains its position as a key player in the European consumer packaging market, driven by its innovative approach to sustainable packaging solutions. The nation's packaging industry is characterized by strong research and development initiatives, particularly in recyclable and mono-material packaging solutions. British retailers and brands are increasingly adopting eco-friendly packaging alternatives in response to growing consumer awareness and environmental regulations. The country's robust e-commerce sector has created sustained demand for protective packaging and sustainable packaging solutions, while the food and beverage industry continues to drive innovations in smart packaging technologies. The UK's packaging industry is also witnessing significant investments in recycling infrastructure and circular economy initiatives, supported by both government policies and industry collaborations.

Consumer Packaging Market in France

France's consumer packaging market demonstrates strong momentum, supported by its sophisticated retail infrastructure and innovative approach to sustainable packaging solutions. The country's packaging industry benefits from its strong presence in the luxury goods and cosmetics sectors, driving demand for premium packaging solutions. French manufacturers are at the forefront of developing bio-based and recyclable packaging materials, supported by stringent environmental regulations and consumer preferences. The nation's food and beverage industry continues to drive innovations in packaging design and functionality, particularly in areas such as portion control and extended shelf life. The country's commitment to reducing single-use plastics has spurred investments in alternative packaging materials and recycling technologies, while its strong agricultural sector drives demand for specialized food packaging solutions.

Consumer Packaging Market in Other Countries

The consumer packaging market in other European countries, including Italy, Spain, the Netherlands, Belgium, and the Nordic countries, demonstrates diverse growth patterns influenced by local market dynamics and regulatory frameworks. These markets are characterized by an increasing focus on sustainable packaging solutions and circular economy principles. Southern European countries are witnessing growing demand for innovative food packaging solutions, driven by their strong agricultural and food processing sectors. The Nordic region leads in environmental initiatives, with a strong emphasis on recyclable and biodegradable packaging materials. Eastern European countries are experiencing rapid modernization of their packaging infrastructure, while Benelux countries leverage their strategic location and advanced logistics networks to serve as important packaging distribution hubs. These markets collectively contribute to Europe's position as a global leader in sustainable packaging innovations.