Europe Confectionery Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Chocolate Packaging Market in Europe and is segmented by Type (Plastic (Wraps, Films, Containers, and Stand-up Pouches), Paper and Paperboard (Wrappers, Secondary Packs, etc.), Metal Containers, Glass Bottles and Jars), Confectionery Type (Chocolate, Sugar-based, Gums), and Country.

Europe Confectionery Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Confectionery Packaging Market Size

Europe Confectionery Packaging Market Overview
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 3.27 Billion
Market Size (2030) USD 3.85 Billion
CAGR (2025 - 2030) 3.28 %
Market Concentration Medium

Major Players

Europe Confectionery Packaging Market Major Player

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Confectionery Packaging Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Europe Confectionery Packaging Market Analysis

The Europe Confectionery Packaging Market size is estimated at USD 3.27 billion in 2025, and is expected to reach USD 3.85 billion by 2030, at a CAGR of 3.28% during the forecast period (2025-2030).

The pandemic undoubtedly disrupted commerce across the globe, primarily highlighting the critical nature of the supply chain. Like the other essential infrastructure sectors, the confectionery industry has also been significantly affected by these challenges. For instance, as of Jun 2021, the German confectionery industry stated that it does not expect the business to return to normal until next year at the earliest. A survey by the Federal Association of the German Confectionery Industry (BDSI) examined the economic development of medium-sized members in the first quarter of 2021. It stated that the industry remains tense owing to the coronavirus crisis.

  • Consumption of confectionery products witnessed a record fall due to the COVID-19 pandemic lockdowns. For instance, the German confectionery registered the first slump in exports in the past 20 years. Notably, member countries of the European Union receive around 80% of the German confectionery exports. With lockdowns, logistical hurdles, and increased unemployment, falling household incomes were the significant drivers for declining confectionery sales.
  • Plastic Confectionery packaging has become popular among consumers over other products, as plastic material is lightweight and easier to handle. Even significant manufacturers have preferred to use plastic packaging like Containers & Stand-up Pouches, owing to the lower cost of production.
  • A wide variety of advanced, cost-effective, and sustainable packaging solutions emerging in the market, and plastic as a product, has been accepted globally. This has led to the regional players, such as Amcor, introducing new plastic product formats to cater to the demand for confectionery packaging.
  • However, Stand-up Pouches (SUPs) are witnessing significant demand and consumer interest in the studied region. The revived interest in SUPs can be attributed to various factors, including developing new packaging machinery, which delivers higher production and filling speeds, and advances in sealing efficiencies. In addition, other technological advances have helped to improve functionality and better heat and puncture resistance of the laminate material.
  • According to Confectionery Packaging Europe, healthy growth has increased production for most end-user markets, including sweets, chocolate, and fresh foods. The increased demand for customer-friendly products which are lightweight and easily transportable can be considered as a significant factor behind Europe's high market share in the global confectionery packaging market. Increasing focus on sustainability, the increased need for extended product shelf life, rising standards of hygiene, and customer focus on ease of use are the primary drivers of the studied market.
  • Further, the Packaging Directive aims to harmonize national measures on the packaging and the management of packaging waste. Moreover, the EU countries are directed to ensure that producer responsibility schemes are established for all packaging. The EU has targeted to recycle 65% of all packaging materials, of which they have planned to recycle 50% of plastic packaging, 50% of Aluminum packaging, and 75% of paper and cardboard packaging by 2025. Further, the EU targets to recycle 70% of all packaging materials by 2030.

Europe Confectionery Packaging Industry Overview

The European Confectionery Packaging Market is competitive. The major players with a significant share in the market are expanding their customer base across various regions. In addition, many companies are forming strategic and collaborative initiatives with multiple companies to increase their market share and profitability. Some of the recent developments in the market are:

  • July 2021 - Ferrero developed a paper-based packaging material for its confectionary range in Italy. The new packaging features a new method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country's paper stream.
  • September 2020 - Amcor announced the launch of a recyclable flexible retort pouch for confectioneries and snacks. This pouch has a long shelf life and offers a high barrier along with a heat-resistant feature.

Europe Confectionery Packaging Market Leaders

  1. Huhtamaki OYJ

  2. Ducaju NV

  3. Amcor PLC

  4. Smurfit Kappa Group

  5. Crown Holdings

  6. *Disclaimer: Major Players sorted in no particular order
Huhtamaki OYJ, Ducaju NV, Amcor PLC, Smurfit Kappa Group, Crown Holdings
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Europe Confectionery Packaging Market News

  • September 2021 - Huhtamaki announced that it had acquired Elif Holding AS, a supplier of flexible packaging products. The company also stated that this acquisition would help it become a strong player in flexible packaging in emerging markets and improve business within its product categories.
  • October 2020 - Las Vegan launched its new vegan chocolate bar with 100% plastic-free wrapping. It will be the first packaging solution free of silverware and foil. The company intends to implement three production lines, including chocolate bars, nuts, almonds, and cocoa beans in cardboard envelopes made of recycled material.

Europe Confectionery Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growth in Unit Volumes Driven by Downsizing and Baseline Growth Albeit Marginal in Europe
    • 4.2.2 Packaging Innovations Driven by Sustainability, such as the Use of Recyclable and Biodegradable Materials
    • 4.2.3 Product Manufacturers Continue to Focus on Packaging to Gain a Competitive Advantage by Leveraging Printing and Packaging Innovations
  • 4.3 Market Challenges
    • 4.3.1 Dynamic Nature Of Packaging Regulation Continues to Affect Rigid Plastic-based Product Sales
  • 4.4 Industry Ecosystem Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.6 Impact of COVID-19 on the Confectionery Packaging Industry

5. OVERVIEW OF CONFECTIONERY MARKET IN EUROPE

  • 5.1 Current Market Scenario
  • 5.2 Coverage on Distribution Channels and Average Pack Size in Europe
  • 5.3 Analysis of the Top Five Vendors in Europe

6. MARKET SEGMENTATION

  • 6.1 BY TYPE
    • 6.1.1 Plastic (Wraps, Films, Containers, and Stand-up Pouches)
    • 6.1.2 Paper and Paperboard (Wrappers, Secondary Packs, etc.)
    • 6.1.3 Metal Containers
    • 6.1.4 Glass Bottles and Jars
  • 6.2 BY CONFECTIONERY TYPE
    • 6.2.1 Chocolate
    • 6.2.2 Sugar-based
    • 6.2.3 Gums
    • 6.2.4 Other Confectionery Types
  • 6.3 BY COUNTRY
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Russia
    • 6.3.6 Rest of Europe

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Huhtamaki OYJ
    • 7.1.2 Ducaju NV
    • 7.1.3 Amcor PLC
    • 7.1.4 Smurfit Kappa Group
    • 7.1.5 Crown Holdings
    • 7.1.6 WestRock Company
    • 7.1.7 Berry Global
    • 7.1.8 International Paper
  • *List Not Exhaustive

8. MARKET OUTLOOK

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Europe Confectionery Packaging Industry Segmentation

The study tracks the demand for the end-packaging products used for selling confectionery items in Europe. As one of the major markets in the world, the region has been at the forefront of innovation in confectionery packaging, mainly driven by the end-user preference for sustainable solutions and regulations. The scope is limited to the countries with the analysis provided in the study. The major material types and packaging products considered in the scope of work include Paper and Paperboard (Secondary packs, wrappers, and multi-packs), Plastic (wraps, films, pouches, etc.), Metal Containers, Glass Bottles, and Jars. Further, the study also analyses the impact of COVID-19 on the market, and the same has been considered for the current market estimations and future market projections. The country and the confectionery type market share are arrived based on the percentage of the confectionery market in Europe, as the confectionery packaging market is tracked based on demand correlated to the confectionery demand.

BY TYPE Plastic (Wraps, Films, Containers, and Stand-up Pouches)
Paper and Paperboard (Wrappers, Secondary Packs, etc.)
Metal Containers
Glass Bottles and Jars
BY CONFECTIONERY TYPE Chocolate
Sugar-based
Gums
Other Confectionery Types
BY COUNTRY Germany
United Kingdom
France
Italy
Russia
Rest of Europe
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Europe Confectionery Packaging Market Research FAQs

How big is the Europe Confectionery Packaging Market?

The Europe Confectionery Packaging Market size is expected to reach USD 3.27 billion in 2025 and grow at a CAGR of 3.28% to reach USD 3.85 billion by 2030.

What is the current Europe Confectionery Packaging Market size?

In 2025, the Europe Confectionery Packaging Market size is expected to reach USD 3.27 billion.

Who are the key players in Europe Confectionery Packaging Market?

Huhtamaki OYJ, Ducaju NV, Amcor PLC, Smurfit Kappa Group and Crown Holdings are the major companies operating in the Europe Confectionery Packaging Market.

What years does this Europe Confectionery Packaging Market cover, and what was the market size in 2024?

In 2024, the Europe Confectionery Packaging Market size was estimated at USD 3.16 billion. The report covers the Europe Confectionery Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Confectionery Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Confectionery Packaging Industry Report

Statistics for the 2025 Europe Confectionery Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Confectionery Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.