Market Trends of europe data center Industry
Increasing usage of OTT subscriptions and mobile gaming along with social media penetration increases the data center market
- By 2025, smartphones are expected to account for nearly 85% of connections in Europe. Western Europe is home to some of the world’s biggest consumers of mobile data, while Central and Eastern Europe lag behind the global average. In 2021, in Western European, the traffic from mobile devices reached 4,189,615 terabytes per month. The growing average data volume due to rising OTT subscriptions for smartphones and mobile gaming is further driving the demand for data processing and storage facilities for live-streaming games and video content. The Danish market saw an 11.8% growth in total consumer spending on video in 2021 compared to 2020. The Danish video market represented a value of more than DKK 4,591 million (EUR 607.8 million) in 2021.
- The ongoing trend of OTT services is increasing data traffic per smartphone in European countries. For instance, in Denmark, OTT subscriptions reached 2.1 million in 2016 to 5.7 million in 2021. The number of social media users in Switzerland was 7.54 million, increasing by 440,000 between 2021 and 2022, indicating a 6.2% growth. Factors such as increased data consumption, time spent on smartphones, and growth of digitalization across all end users are leading to the rise in data traffic per smartphone.
- A major increase in data consumption was observed in 2021 after the COVID-19 pandemic, with more users switching to smartphones due to the remote working culture in the region. The data exchanged through the internet exchange operator, DE-CIX, reported an increase in data throughput from 32 exabytes in 2020 to more than 38 exabytes in 2021. Such statistics suggest the significant growth of data traffic per smartphone in the region.
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Increasing spending by European users on the App Store and Google Play along with cashless transactions increases the Data Center demand
- In 2021, mobile technologies and services generated around 4.6% of the GDP in Europe, a contribution that amounted to more than EUR 745 billion of the economic value. The average lifespan of a smartphone in Europe is three years, with annual sales of almost 211 million units.
- In Europe, 474 million individuals were subscribers to mobile services in 2021. By 2025, this number is projected to increase to 480 million. Over two-thirds of regional operators have built 5G networks, and most European nations have implemented commercial 5G services. There may be 311 million 5G connections in Europe by 2025, representing a 44% adoption rate. The year 2021 witnessed USD 18.3 billion in spending by European users on the App Store and Google Play. Based on customer spending for in-app purchases, subscriptions, and premium apps, this prediction represented a 22.8% rise in yearly gross income from 2020. European spending accounted for approximately 14% of global mobile app revenue in 2021, which reached USD 131.6 billion.
- The internet penetration in Switzerland increased from 89% in 2016 to 96% in 2021, while at the same time, the number of smartphone users increased from 6.9 million in 2016 to 7.9 million in 2021. Owing to such extensive use, digital payment services were promoted, and their application increased due to the COVID-19 pandemic. More people in Switzerland are using cashless transactions. Only 35% of Swiss citizens still prefer cash as a form of payment, indicating that people are increasingly choosing cashless transactions, while the rest favor using a card or an app to pay. Such factors indicate the rising use of smartphones in the European market, resulting in a constant increase in data and necessitating a growing amount of storage space.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Ongoing investment by telecom companies such as Tele2, Telenor Net4Mobility in strengthening 4G and 5G services across Europe along with Government investment would flourish the Data centers market
- Increasing usage of FTTH/B to sustain the increase in traffic leads to data center adoption
- Increasing fiber infrastructural facilities to increase high broadband speed provide a demand in data center adoption
