Market Trends of Europe Collagen Supplements Industry
Growing Demand for Collagen Capsules and Gummies
In recent years, the European market for collagen supplements has surged, positioning itself as the second-largest regional consumer globally. Capsules and gummies have emerged as favored forms of collagen intake. Collagen, a pivotal protein for skin, hair, nails, and joints, has gained immense popularity in beauty and wellness products. This upsurge is propelled by a heightened consumer emphasis on health and wellness, coupled with a growing recognition of collagen's benefits. Consequently, the market is witnessing substantial expansion, with forecasts pointing to sustained growth. Notably, the European market's heightened consumption is spurred by aging demographics and a rising inclination toward preventive health measures. Countries like Germany, the United Kingdom, and France are witnessing a notable uptick in collagen supplement adoption, driven by a desire for youthful skin and robust joint health. Consumers are increasingly interested in the skincare industry, particularly products utilizing ingredients such as collagen. The region's stringent regulatory environment and commitment to high-quality standards bolster consumer trust and market momentum. Additionally, a 2022 report by Nature highlighted that women exhibit a higher propensity for collagen-based product consumption compared to men.
Recognizing this trend, companies are swiftly innovating, with a focus on collagen gummies, to broaden their consumer base. For instance, Sirio Europe, headquartered in Pritzwalk, Germany, unveiled two novel collagen gummy supplements at the 2023 Vitafoods Europe trade show in Geneva. These gummies, tailored for sports nutrition and beauty, showcased Lonza's exclusive UC-II undenatured type II collagen. Gummies stand out for their convenience, delightful taste, and easy consumption, making them a compelling alternative to traditional capsules and powders. Leading brands are channeling investments into R&D, crafting an array of flavors and formulations, including vegan and allergen-free options, to meet diverse consumer demands. This strategic approach not only enriches product portfolios but also propels growth in the European collagen supplements market.
Italy to Hold a Major Share in the European Collagen Supplements Market
Italy is poised to lead the European collagen supplements market, followed by the United Kingdom and France, largely due to the growing acceptance of various collagen peptide-based products among the aging population. Italian consumers favor beauty drinks made from natural ingredients with proven claims, prompting companies to launch scientifically backed beauty drinks. Collagen powders are particularly popular in Italy due to their high solubility in both hot and cold liquids, making them easy to mix with any beverage. Brands like Jabushe offer convenient powdered supplements in sachets, enhancing consumer appeal.
In the sports nutrition category in Italy, powdered collagen supplements are also gaining traction owing to their superior functionality. Brands such as Liquid Body, Nutrizing, and Edible Health capitalize on the popularity of these formats. Most collagen peptide powders in the market contain hydrolyzed Type 1 collagen, but companies are increasingly incorporating multiple ingredients to offer broader benefits. Major brands like Neocell, Sunwarrior, NutriZing, and Multinutricion are prominent players, responding to rising consumer awareness about the diverse functionalities of different ingredients.
