Market Trends of Europe Collagen Peptide Products Industry
This section covers the major market trends shaping the Europe Collagen Peptide Products Market according to our research experts:
Rising Interest of Women Consumers in Collagen-Infused Health Supplements
In the fast-paced world, consumers are more inclined toward a healthy lifestyle as a result the consumption of health supplements has increased drastically. In recent years, collagen peptides-infused dietary supplements have witnessed higher demand among women consumers owing to the growing desire to prevent premature aging, along with the growing preference for natural, safe, and effective beauty solutions. This has led the key players in the market to expand their portfolios to include collagen peptide products in order to place themselves in a strong position in the fastest-growing market segment. For instance, in March 2021, Dose & Co, the United Kingdom-based wellness startup launched a new collagen powder supplement blend targeted toward skin and hair health.
Further, several research studies state that the consumption of collagen-peptide supplements enhances the bone mineral density of the lumbar spine in postmenopausal women. In addition, the collagen peptides aid in the treatment and prevention of osteoporosis as a result it propels the market growth in the European region. Similarly, fitness enthusiasts and athletes are seeking collagen peptide-based nutritional supplements in order to increase the muscle recovery rate.
Italy Holds the Major Market Share
By country, Italy is expected to account for the largest share of the collagen peptide market followed by Germany and the United Kingdom. This growth is majorly due to the increasing adoption of collagen peptide-based products in various forms such as powdered health supplements, functional drinks, and beauty shots. The diverse applications of collagen, ranging from skin to bones, and increased awareness about its benefits among Italian consumers have played a key role in meeting the daily requirement of the region's aging population, which in turn, has significantly accelerated the growth of the market studied. A survey of supplement users commissioned by Swiss multinational Lonza and conducted by the Natural Marketing Institute (NMI) found that seven out of 10 consumers in Italy would consider purchasing a joint health product.
Further, marine-based collagen peptide products are largely preferred as they are known to have high bioavailability, and can be more easily digested, absorbed, and distributed throughout the human body. Some of the brands offering marine-based collagen peptide products are Golden Greens, Vital Proteins, BioPharma, Revite, and SkinGlo.
