Market Trends of Europe Clean Label Ingredient Industry
This section covers the major market trends shaping the Europe Clean Label Ingredient Market according to our research experts:
Growing Awareness Regarding the Consumption of Artificial Food Additives
Consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Consumption of such ingredients can lead to hyperkinesia, tumors, skin rashes, kidney damage, migraine, sleep disturbance, asthma, and ill-gut health. These health issues have led to a consumer shift toward natural additives. Government authorities, such as the WHO, FDA, EFSA, and FSSAI, have recognized the hazardous effects of these ingredients and have laid down guidelines for the use of such ingredients in food products that food & beverage manufacturers have to comply with. Moreover, the use of clean-label ingredients also assists manufacturers in their marketing and branding strategies. Thus, the demand for clean-label ingredients is expected to increase at a significant rate during the forecast period.
Germany Holds the Largest Market Share
As the aging population in Germany consumes more nutritive products due to rising health concerns, there is a continuous rise in demand for the specialty ingredients in functional and fortified beverages. Furthermore, According to the investment group, Germany and Trade Invest (GATI), German consumers are turning health conscious and are looking to confectionery that is low sugar, fair trade, and organic. As a result of which, demand for sustainable products is on the rise, which in turn boosting the demand for clean label ingredients in the country.
