| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.81 % |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Europe Chocolate Milk Market Analysis
The Europe Chocolate Milk Market is expected to register a CAGR of 6.81% during the forecast period.
- The consumer demand for convenient, natural, nutritious, and healthy on-the-go snack options is the primary attribute for the sales of chocolate milk across the region. The changing lifestyle of consumers and inclination toward a healthy lifestyle is boosting the growth of the market. Hence, chocolate milk, being the healthier and nutritional option, is witnessing increasing demand.
- Dairy-based beverages are naturally high in calcium content, and hence, are perceived as a nutritional beverage option. The health benefits of probiotic drinks, especially their ability to improve digestion and immune system, are attracting consumers across all age groups.
- Health and wellness trends have led to the inclination of consumers toward low-fat, lactose-free variants owing to rising incidences of lactose intolerance in the region, and calcium-rich variants of chocolate milk, which in turn, encourages manufacturers to innovate in the dairy-free chocolate milk category in order to gain a competitive edge over other market players.
- Low fat and fortified chocolate milk, with low sugar and added nutritional benefits, is occupying the retail market shelf, owing to the demand from consumers.
Europe Chocolate Milk Market Trends
Complying With "Better-for-you" and "Free-from" Products
Rise in health consciousness among consumers, and the resulting increase in awareness about the disadvantages of consuming artificial ingredients is fueling the sales of organic chocolate milk and sugar-free chocolate milk in the European market. Also, a shift in the food consumption pattern of consumers and increasing demand for chocolate drinks is supporting the growth of organic chocolate drinks across the region.
Pertaining to the rising demand of vegan and sugar free chocolate milk, leading players are launching innovative organic chocolates to sustain themselves in the long run. For instance, in 2017, Nestle altered the sugar level and revamped its chocolate drink, in order to fulfil the consumers' demand for low-sugar chocolate drinks. Also, in 2019, Nestle launched a low sugar product, Nesquik All Natural, in a specially made recyclable paper packaging, with more cocoa.
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United Kingdom Dominates the Market
The market across United Kingdom is one of the front runners in driving the demand for chocolate-based milk beverages over the past few years. The factors, such as new product launches along with innovation in offerings are some of the key traits that reshaped the market. As of 2018, the United Kingdom Upper Tribunal Tax court ruled out the chocolate milk shakes to be VAT free. Therefore, the products such as Nestlé's Nesquik chocolate powder milkshake were now zero rated for VAT. This factor adds another momentum to the existing market to scale.
In a bid to compete for the market share, companies are extensively investing in developing new offerings. For instance, Arla Foods UK offers two key chocolate milk-based drinks, namely, Wing-co Protein enriched chocolate milk (having 40% more protein than other chocolate milk products), and GULP milk shakes in 3 flavors including chocolate, specifically for children. The demand for raw chocolate offerings have also led manufacturers to reformulate and rebrand their products, while creating a healthier image with premium experience.
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Europe Chocolate Milk Industry Overview
The Europe chocolate milk market is highly competitive, with regional and global players capturing a significant share in the market. Few companies that emerged as the leading player inferred by their market share in 2019 were Arla Foods, Unternehmensgruppe Theo Müller, and Mars, Incorporated. Key players, such as Muller, are focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers and they're also collaborating with the entertainment and sports industries, to inculcate healthy milk-drinking habit, especially among children. For instance, in 2017, Müller expanded its partnership with the National Basketball Association (NBA) to become an Official Partner for the NBA London Game 2018. Müller Rice has renewed its relationship with the NBA, for the first time, which also included its milkshake brand Frijj.
Europe Chocolate Milk Market Leaders
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Arla Foods
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OMIRA GmbH
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Mars Inc.
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Unternehmensgruppe Theo Müller
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Groupe Sodiaal
- *Disclaimer: Major Players sorted in no particular order
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Europe Chocolate Milk Industry Segmentation
The market has been segmented by distribution channel and by geography. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, and other distribution channels. By geography, the market studied is further segmented into the United Kingdom, Germany, France, Spain, Italy, Russia, Denmark, and the rest of Europe.
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Other Distribution Channels | |
| By Geography | United Kingdom |
| Germany | |
| France | |
| Italy | |
| Spain | |
| Russia | |
| Denmark | |
| Rest of Europe |
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Europe Chocolate Milk Market Research FAQs
What is the current Europe Chocolate Milk Market size?
The Europe Chocolate Milk Market is projected to register a CAGR of 6.81% during the forecast period (2025-2030)
Who are the key players in Europe Chocolate Milk Market?
Arla Foods, OMIRA GmbH, Mars Inc., Unternehmensgruppe Theo Müller and Groupe Sodiaal are the major companies operating in the Europe Chocolate Milk Market.
What years does this Europe Chocolate Milk Market cover?
The report covers the Europe Chocolate Milk Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Chocolate Milk Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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European Chocolate Milk Industry Report
Statistics for the 2025 Europe Chocolate Milk market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Chocolate Milk analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
