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Europe Cereal Bar Market Size (2024 - 2029)

The European cereal bars market is experiencing growth due to the increasing adoption of cereal bars as convenient meal replacements, particularly for breakfast. The market size is expanding as manufacturers introduce a variety of nutritious and appealing products tailored to meet consumer demands. Initially popular among diet-conscious individuals and athletes, the market has broadened to include a wider demographic, such as baby boomers and teenagers, driven by the health benefits and portability of cereal bars. This trend indicates a significant increase in market share and growth potential over the forecast period.

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Market Size of Europe Cereal Bar Industry

Europe Cereal Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.50 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

European Cereal Bars Market Analysis

Europe Cereal Bar Market is projected to grow at a CAGR of 3.5% during the forecast period 2020-2025.

  • Cereal bars are being consumed as replacements for breakfast bars. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing.
  • Initially, diet-conscious individuals and athletes consumed cereal bars as a workout aid or a meal supplement. However, health benefits, portability and on-the-go features associated with cereal bars attracted consumers at large, including baby boomers and teenagers, thus, reflecting a surge in the market share and growth potential during the study period.

European Cereal Bars Industry Segmentation

Europe cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into granola/muesli bars and others. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels. On the basis of geography, the report also provides regional analysis.

By Product Type
Granola/Muesli Bars
Other Bars
By Distribution Channel
Convenience Stores
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Cereal Bar Market Size Summary

The European cereal bars market is experiencing a notable expansion, driven by the shift in consumer preferences towards convenient and nutritious snack options. Initially popular among diet-conscious individuals and athletes, cereal bars have gained widespread appeal due to their health benefits and portability, attracting a diverse consumer base that includes baby boomers and teenagers. The market is characterized by a plethora of product offerings, including protein-rich, gluten-free, and sugar-free bars, catering to various consumer segments. The introduction of new flavors and functional ingredients such as CoQ10, L-carnitine, and omega-3s has further enhanced the appeal of these products, making them a staple in the snacking category.

The retail landscape in Europe, particularly the presence of supermarkets and hypermarkets, provides a strategic advantage for cereal bar distribution, offering ample shelf space and the ability to bundle products for economies of scale. The expansion of retail chains in Eastern Europe presents additional growth opportunities for the market. The competitive environment is marked by the presence of multinational players like Nestlé, Kellogg, and General Mills, alongside emerging startups that introduce innovative products. Private label brands also pose significant competition with their diverse flavored offerings. Companies are increasingly collaborating with nutritional experts to boost sales through specialty and nutrition stores, further intensifying the competitive dynamics in the market.

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Europe Cereal Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Granola/Muesli Bars

      2. 2.1.2 Other Bars

    2. 2.2 By Distribution Channel

      1. 2.2.1 Convenience Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Cereal Bar Market Size FAQs

The Europe Cereal Bar Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)

Eat Natural, KELLOGG Company, General Mills, Nestlé S.A. and Hero Group are the major companies operating in the Europe Cereal Bar Market.

European Cereal Bars Market Report Snapshots

European Cereal Bars Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)