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Europe Breakfast Cereals Market Size (2024 - 2029)

The European breakfast cereals market is experiencing growth driven by evolving dietary habits and the influence of western culture, which emphasize convenience and ease of consumption. The increasing global health awareness is also contributing to the market's expansion, as consumers lean towards more nutritious food options. Additionally, the proliferation of convenience stores enhances brand visibility, further supporting market growth. However, the market's expansion is somewhat hindered by consumers' continued preference for traditional breakfast foods, which poses a challenge to its overall market size.

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Market Size of Europe Breakfast Cereals Industry

Europe Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Breakfast Cereals Market Analysis

The European breakfast cereal market is growing at a CAGR of 4.2% during the forecast period (2020-2025).

  • The growth of the market is mainly driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, an increase in health awareness among people globally, making consumers preferring towards highly nutritious food on a regular basis is further fueling the market. Furthermore, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
  • However, the market is stagnated due to the consumer's equal inclination towards traditional breakfast foods, which is, therefore, restraining the growth of the market.

Europe Breakfast Cereals Industry Segmentation

The breakfast cereals market in Europe has been segmented by category, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the European countries, including the United Kingdom, Germany, Spain, France, Russia, Italy, and the Rest of Europe.

By Category
Ready-to-Cook
Ready-to-Eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retailers
Others
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Europe Breakfast Cereals Market Size Summary

The European breakfast cereal market is experiencing a steady expansion, driven by evolving consumer food habits and the influence of Western dietary patterns. This shift is largely due to the convenience offered by breakfast cereals, which provide a quick and easy meal solution without the need for extensive preparation. Additionally, there is a growing global awareness of health, prompting consumers to seek out highly nutritious food options regularly. The proliferation of convenience stores has also contributed to increased brand visibility, further propelling market growth. However, the market faces challenges due to a significant consumer preference for traditional breakfast foods, which acts as a restraint on its expansion.

The ready-to-cook segment, including products like muesli, granola, and hot cereals such as oats and porridge, is rapidly gaining traction. Oats, in particular, have become popular due to their recognized health benefits. Whole grain-based cereals are leading the market due to their enhanced micronutrient content. Companies are increasingly blending organic and healthy ingredients to boost sales, with innovations like quinoa-based products gaining popularity. France stands out as the fastest-growing market in Europe, driven by health concerns and product innovations. The market is fragmented, with numerous regional and domestic players, and companies are focusing on mergers, acquisitions, and new product development to strengthen their market presence. Key players include Kellogg Co, General Mills, and Continental Foods, among others.

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Europe Breakfast Cereals Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of Substitute Products

      4. 1.3.4 Threat of New Entrants

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Ready-to-Cook

      2. 2.1.2 Ready-to-Eat Cereals

    2. 2.2 By Product Type

      1. 2.2.1 Corn-based Breakfast Cereals

      2. 2.2.2 Mixed/Blended Breakfast Cereals

      3. 2.2.3 Others

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialist Stores

      4. 2.3.4 Online Retailers

      5. 2.3.5 Others

Europe Breakfast Cereals Market Size FAQs

The Europe Breakfast Cereals Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Continental Foods, Kellogg Co, General Mills, Haldirams and MTR Foods Pvt. Ltd. are the major companies operating in the Europe Breakfast Cereals Market.

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Breakfast Cereals Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)