Europe Bottled Water Companies (2024 - 2029)

Europe Bottled Water Market Companies Summary

The European Bottled Water Market was significantly impacted by the COVID-19 crisis, with travel restrictions and social distancing measures hindering sales. In response, numerous businesses have shifted their focus to online channels to maintain market traction. These firms have implemented measures to resume regular operations, with an increasing number of sales in sparkling and still water categories through both physical and online retail stores. A key contributing factor to market growth is the rising consumer concern over the consumption of contaminated tap water. Quality regulations also play a crucial role in bolstering consumer confidence in the European bottled water market. The industry is also seeing a trend towards premiumization, with premium bottled water experiencing strong growth across Europe. This is particularly true in Western Europe, where these products have differentiated themselves from mainstream offerings by targeting high-income consumers and commanding higher prices. The purity of the water is often highlighted by market players as a unique selling proposition, with some brands adding functionality to boost value. The branding, positioning, and packaging of the product also play a significant role in creating a premium image. As a result, the market is expected to grow with the rapid premiumization and growth of fortified and flavored water. Companies are also responding to increasing concerns about plastic pollution by shifting towards more environmentally friendly packaging.